# Clean Retinol Skincare Naturopathica's New Collection Features Its Proprietary Clean Retinol By Laura McQuarrie | Published 2020-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-retinol References: [thezoereport](https://www.thezoereport.com/p/naturopathicas-retinol-collection-is-a-necessary-non-irritating-addition-to-your-pm-skin-routine-33705333) & [naturopathica](https://www.naturopathica.com/collections/ageless-collection) Most clean beauty advocates avoid retinol because of the ingredients that are used to stabilize it and [Naturopathica](https://www.trendhunter.com/trends/oncologysafe-products) is introducing a new [clean retinol skincare collection](https://www.trendhunter.com/trends/retinoid-collection). As Naturopathica describes, the new skincare collection centers on "proprietary retinol, clean of petrochemicals and contaminants for pure wrinkle results without irritation." The four-piece retinol skincare collection includes the Holy Basil & Retinol Ageless Night Oil, the Passion Fruit Retinol Ageless Eye Serum and two kinds of creams for visibly diminishing signs of aging. The collection was inspired by bakuchiol, a [natural retinol alternative](https://www.trendhunter.com/trends/lotus-aroma-face-oil), and the products in Naturopathica's new skincare collection explore the relationship between synthetic retinol and plant-based bakuchiol to keep the skin feeling calm and not irritated. Image Credit: Naturopathica ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 28% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Skincare:** The rise of clean beauty skincare products that focus on using natural and organic ingredients to achieve effective results without irritation. - **Natural Retinol Alternatives:** The growing popularity of natural retinol alternatives, such as bakuchiol, which offer similar benefits to traditional retinol with less potential for skin irritation. - **Clean Beauty Advocacy:** A movement towards clean beauty advocacy where consumers demand skincare products that are free from petrochemicals and contaminants to prioritize their health and well-being. ### Where This Applies - **Skincare Industry:** Opportunities for skincare companies to develop clean retinol products that cater to the growing demand for natural and organic skincare options. - **Natural Cosmetics Industry:** The natural cosmetics industry can capitalize on the trend of natural retinol alternatives by incorporating ingredients like bakuchiol into their product offerings. - **Wellness Industry:** The wellness industry can align with the clean beauty movement by providing holistic solutions that prioritize the health, safety, and beauty of consumers. ## Related on Trend Hunter - [Organic Retinol Serums](https://www.trendhunter.com/trends/organic-retinol.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Renewal-Promoting Skincare Collections](https://www.trendhunter.com/trends/renew-line.md) - [Retinol Skincare Routines](https://www.trendhunter.com/trends/nip-fab.md) - [Step-Up Skincare Systems](https://www.trendhunter.com/trends/ageless-retinol.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Encapsulated Retinoid Skincare](https://www.trendhunter.com/trends/retinoid-collection.md)