# Free-From Eco Fragrances CLEAN Reserve Makes Sustainable, Vegan, Ethical Fragrances By Laura McQuarrie | Published 2018-02-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clean-reserve References: [cleanreserve](https://www.cleanreserve.com/) & [instagram](https://www.instagram.com/p/BfmkLcDFtAO/?taken-by=cleanreserve) Finding the perfect personal fragrance can be a transformative experience, but CLEAN Reserve wants to make sure that consumers are able to go about it in a way that won't adversely impact their health. Many perfumes simply list "fragrance" as a means of protecting a brand's proprietary formulas, but many consumers fail to realize that this umbrella term can mask toxic chemicals that may lead to [hormone disruption and allergic reactions](https://www.trendhunter.com/trends/everedens-new-scent-category). CLEAN Reserve is disrupting the personal fragrance category by creating [vegan, sustainable and ethical products](https://www.trendhunter.com/trends/skylar-perfume) that are free from phthalates, preservatives, gluten and artificial dyes. CLEAN Reserve's Avant Garden Collection, which can only be purchased through Bloomingdale's, includes six signature scents: Galbanum & Rain, Hemp & Ginger, Muguet & Skin, Saguaro Blossom & Sand, Sweetbriar & Moss, White Amber & Warm Cotton. Image Credit: CLEAN Reserve ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Fragrances:** The trend of vegan fragrances creates an opportunity for brands to offer sustainable and ethical options that are free from animal-derived ingredients. - **Sustainable Fragrances:** The trend of sustainable fragrances opens up avenues for environmentally-friendly brands to provide products that minimize their impact on the planet. - **Toxin-free Fragrances:** The trend of toxin-free fragrances presents an opportunity for companies to develop products that prioritize consumer health and minimize the risk of allergic reactions or hormone disruption. ### Sectors Adopting This - **Personal Care:** The personal care industry can leverage the trend of vegan, sustainable, and toxin-free fragrances by incorporating these ingredients in their product formulations. - **Beauty Retail:** The beauty retail industry can embrace the trend of vegan fragrances by curating a selection of sustainable and ethical options for customers seeking healthier personal care products. - **Perfume Manufacturing:** Perfume manufacturers have an opportunity to disrupt the industry by developing innovative techniques and formulations that eliminate toxins and prioritize sustainability in their fragrance production. ## Related on Trend Hunter - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Microbiome-Friendly Fragrances](https://www.trendhunter.com/trends/state-of-change.md) - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md) - [Whipped Cherry Fragrances](https://www.trendhunter.com/trends/whipped-cherry.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Sensitive-Safe Summer Fragrances](https://www.trendhunter.com/trends/citrus-reverie.md) - [Clean Vanilla Fragrances](https://www.trendhunter.com/trends/vanilla-cloud.md) - [Tropical Island Fragrances](https://www.trendhunter.com/trends/clean-classic-tropical-escape.md)