# Hydrating Water-Based Fragrances The Clean Reserve H2Eau Collection is Gentle on Sensitive Skin By Laura McQuarrie | Published 2023-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-reserve-h2eau References: [instagram](https://www.instagram.com/p/C0zqD93MIxt/) & [cleanbeauty](https://www.cleanbeauty.com/pages/reserve-h2eau)  The [Clean Reserve](https://www.trendhunter.com/trends/malibu-beach) H2Eau Collection is the latest launch from the [Clean Beauty Collective](https://www.trendhunter.com/trends/clean-classic-tropical-escape) and it introduces eight water-based fragrances that are long-lasting, hydrating and suitable for sensitive skin. The ethanol-free fragrances developed in partnership with Japanese fragrance house Takasago tap into micro-emulsion technology, which allows for the stable mixing of fragrance oil and water. Unlike water-based fragrances of the past, these innovative, eco-friendly and sustainable eau de parfum formulas avoid being uncomfortable on the skin or having scents that quickly fade. Clean Reserve H2Eau includes alluring scents for all such as Waterfall; Water Lotus; Amber Cashmere; Brilliant Peony; and Emerald Oasis with bright citrus notes, weightless musk, vetiver, soft woods and orange blossoms. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 88% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water-based Fragrances:** The Clean Reserve H2Eau Collection introduces long-lasting, hydrating water-based fragrances that are gentle on sensitive skin. - **Micro-emulsion Technology:** Clean Reserve's fragrance formulas utilize micro-emulsion technology to stably mix fragrance oil and water, providing an innovative and sustainable solution. - **Eco-friendly and Sustainable:** Clean Reserve's H2Eau collection offers eco-friendly and sustainable eau de parfum formulas that are comfortable on the skin and have long-lasting scents. ### Industries Being Reshaped - **Perfume Industry:** The Clean Reserve H2Eau Collection disrupts the perfume industry by offering water-based fragrances that are gentle on sensitive skin, long-lasting, and sustainable. - **Skincare Industry:** The introduction of water-based fragrances by Clean Reserve opens up opportunities for the skincare industry to provide fragrances that are hydrating and suitable for sensitive skin. - **Sustainable Beauty Industry:** Clean Reserve's eco-friendly and sustainable fragrance formulas present disruptive innovation opportunities in the sustainable beauty industry, offering long-lasting scents without compromising the environment. ## Related on Trend Hunter - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Sensitive-Safe Summer Fragrances](https://www.trendhunter.com/trends/citrus-reverie.md) - [Microbiome-Friendly Fragrances](https://www.trendhunter.com/trends/state-of-change.md) - [Tropical Island Fragrances](https://www.trendhunter.com/trends/clean-classic-tropical-escape.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [All-Around Fragrance Mists](https://www.trendhunter.com/trends/touchlands-power-essence.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md)