# Dairy-Free Plant Proteins Vega's 'Clean Protein' Offers Organic Compounds With Limited Calories By M | Published 2016-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-protein References: [myvega](https://myvega.ca/products/clean-protein/) [Vega's](https://www.trendhunter.com/trends/performance-protein-creatine) 'Clean Protein' is an ideal product for consumers with vegan or dairy-free diets that are seeking an alternative to animal products. The protein is free of any whey collected from milk products, and instead uses [plant-based ingredients](https://www.trendhunter.com/trends/plantbased-protein-powders1) to provide a natural source of fuel. Even without the flavor that whey provides, the 'Clean Protein' is flavorful, sweet and easy to consume without chalking up on added sugars or calories. The blend behind the 'Clean Protein' contains a mix non-GMO plant ingredients that are vegan, gluten-free, dairy-free and soy-free. The plants are rich in protein that provide an adequate substitute to animal proteins. In addition, the protein is flavored with a sweet vanilla taste without adding sugars, tastes, colors or chemical ingredients. The plant-based protein can be utilized in drinks as well as in baking. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Proteins:** Disruptive innovation opportunity: Develop new plant-based protein products that cater to the growing demand for vegan and dairy-free diets. - **Non-gmo Ingredients:** Disruptive innovation opportunity: Create products that incorporate non-GMO plant ingredients to meet the increasing consumer demand for healthier and more sustainable food options. - **Clean Label Products:** Disruptive innovation opportunity: Develop food and beverage products that promote transparency by using natural, organic, and clean label ingredients. ### Industries Being Reshaped - **Nutritional Supplements:** Disruptive innovation opportunity: Explore the development of dairy-free protein supplements to cater to the needs of individuals with vegan or dairy-free diets. - **Food and Beverage Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create innovative and delicious plant-based protein products for various food and beverage applications. - **Health and Wellness:** Disruptive innovation opportunity: Offer plant-based protein options to cater to the increasing demand for healthier, cleaner, and more sustainable food choices in the health and wellness industry. ## Related on Trend Hunter - [Animal-Free Whey Proteins](https://www.trendhunter.com/trends/animal-free-whey.md) - [Premium Plant-Based Protein Powders](https://www.trendhunter.com/trends/performance-protein-creatine.md) - [Performance-Driven Nutrition Lines](https://www.trendhunter.com/trends/2025-rebrand.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md)