# Breaded Chicken Alternatives Daring Foods Makes Uniquely Flavored Plant-Based Chicken By Laura McQuarrie | Published 2020-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-plant-based-chicken References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16892-plant-based-chicken-brand-raises-8-million) & [daring](https://daring.com/) As part of its mission to remove chicken from the supply chain, [Daring Foods](https://www.trendhunter.com/trends/daring-foods) makes clean, plant-based chicken. The plant-based chicken company makes frozen alternatives in uniquely flavored varieties like Original, Cajun and Lemon and Herb, and its newest creation are the [Breaded Daring Pieces](https://www.trendhunter.com/trends/chickenstyle-tenders). The company makes its products from soy protein, sunflower oil and a blend of flavorful spices like paprika, pepper, ginger, nutmeg, mace and cardamom. Knowing that consumers are looking to reduce their meat intake, Daring Foods offers ultra-clean alternatives that support people, animals and the planet. As Daring Foods Ross Mackay, co-founder and CEO, says: "We’ve been able to create the cleanest plant-based chicken on the market that gets as close as possible to the taste and texture of the real thing." Image Credit: Daring Foods ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat:** Opportunity for further innovation in creating plant-based alternatives that closely mimic the taste and texture of real meat. - **Flavorful Varieties:** Opportunity to explore unique and bold flavor profiles in plant-based meat alternatives to cater to consumer preferences. - **Clean Eating:** Opportunity to provide clean and healthy options for consumers looking to reduce their meat intake. ### Who This Affects Most - **Food Manufacturing:** Disruptive innovation opportunities lie in developing advanced manufacturing techniques to create plant-based alternatives that rival real meat. - **Alternative Protein Products:** Opportunity for further research and development in creating alternative protein products that offer unique and appealing flavor options. - **Sustainable Food Industry:** Opportunity to contribute to the growing sustainable food industry by providing clean and environmentally-friendly meat alternatives. ## Related on Trend Hunter - [Restaurant-Targeted Vegan Chicken](https://www.trendhunter.com/trends/daring-foods.md) - [Savory Plant-Based Chicken Bites](https://www.trendhunter.com/trends/plant-chicken-pieces.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [QSR Plant-Based Chicken](https://www.trendhunter.com/trends/bluestone-lane.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Crispy Chicken-Like Fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet.md)