# Smartphone-Cleansing Tissue Rolls Japan's Narita Airport Has Toilet Paper Rolls to Clean Phones By Laura McQuarrie | Published 2016-12-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/clean-phone References: [digitaltrends](http://www.digitaltrends.com/cool-tech/smartphone-toilet-paper-2/) & [mainichi.jp](http://mainichi.jp/english/articles/20161221/p2a/00m/0na/004000c) It's estimated that every square inch of a smartphone harbors roughly 25,000 germs, meaning that anyone who doesn't make a habit of sanitizing their cell phone regularly is holding anything but a clean phone. Knowing that smartphones are one of the most important devices for travelers today, Japan's Narita international airport in Tokyo is now offering toilet paper for handsets in its restroom facilities. These smaller rolls sit beside full-size toilet paper dispensers and are printed with instructions for cleaning, as well as a welcome message and information on getting connected to Wi-Fi. With a wipe, the special paper rolls from Japanese mobile giant [NTT Docomo](https://www.trendhunter.com/trends/ntt-docomo-cx) are able to [remove bacteria from smartphones](https://www.trendhunter.com/trends/picnic-uv) and effectively reduce the spread of germs throughout the airport and beyond. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Sanitization:** The rise of smartphone-sanitizing products presents an opportunity for innovative solutions in the mobile device hygiene market. - **Hygiene Awareness:** The increasing concern over germs on smartphones opens up opportunities for businesses to develop educational campaigns and hygiene-related products. - **Public Facility Innovations:** The implementation of smartphone-sanitizing options in public facilities offers opportunities for companies to create and market convenient hygiene solutions for various locations. ### Where This Applies - **Mobile Device Accessories:** The rise of smartphone sanitization creates a demand for accessory companies to develop innovative products that sanitize and protect mobile devices. - **Health and Wellness:** The increased awareness of germs on smartphones presents a disruptive opportunity for health and wellness brands to integrate mobile device hygiene into their product offerings. - **Public Facilities Management:** The need for smartphone-sanitizing options in public facilities calls for facility management companies to explore partnerships with hygiene solution providers or develop their own solutions. ## Related on Trend Hunter - [Dual-Purpose Device Sanitizers](https://www.trendhunter.com/trends/totallee-uv-phone-sanitizer.md) - [Sanitizing Smartphone Charger Docks](https://www.trendhunter.com/trends/charger-concept.md) - [Self-Cleaning Smartphone Cases](https://www.trendhunter.com/trends/selfcleaning-smartphone-case.md) - [Mobile Hand-Washing Units](https://www.trendhunter.com/trends/wash-and-go-sink.md) - [Sanitary Bathroom Paper Gels](https://www.trendhunter.com/trends/satu-laboratory-1.md) - [Clean Bathroom-Locating Apps](https://www.trendhunter.com/trends/woloo.md) - [Three-in-One Hygiene Kits](https://www.trendhunter.com/trends/portable-hygiene-kit.md) - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md) - [Technology Cleaning Badges](https://www.trendhunter.com/trends/screen-cleaning-tool.md)