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# Clean Multipurpose Balms
EmBeba's Rescue Balm is Soothing and Protective

By Laura McQuarrie | Published 2021-11-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/clean-multipurpose-balm
References: [prnewswire](https://www.prnewswire.com/news-releases/embeba-launches-rescue-balm-a-clean-multipurpose-formula-to-protect-and-soothe-skin-301420268.html) & [embeba](http://www.embeba.com/)

Rescue Balm is a clean, multipurpose formula from EmBeba that's soothing, protective and versatile. The all-over formula is suitable for a wide range of skin issues and provides support during different weather conditions.

This product was inspired by EmBeba's award-winning children's balm and it helps older children and adults replace multiple products with a single, all-purpose solution. The product can be used as a moisturizer, calming chapped skin, minimizing rashes and irritation and adding a protective layer to skin during winter activities.

The ultra-soothing formula is powered by natural and effective ingredients like beeswax, calendula, arnica flower, rosemary, peppermint, olive oil and eucalyptus. EmBeba is conscious of using only limited ingredients and transparently sharing with consumers.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 58% | Activity: 64% | Freshness: 10%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Multipurpose Skincare:** Opportunity for creating all-in-one skincare solutions that replace multiple products.
- **Clean Beauty:** Opportunity for using natural and limited ingredients in skincare products.
- **Weather-based Skincare:** Opportunity for developing products that cater to different weather conditions.

### Sectors Adopting This

- **Skincare Industry:** Brands can explore creating multipurpose products like EmBeba's Rescue Balm.
- **Beauty Industry:** Brands can focus on creating clean beauty solutions like EmBeba's all-natural formula.
- **Winter Sports Industry:** Opportunity for developing skincare solutions for protecting skin during winter activities.

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