# Clean-Label Laundry Products These CLEAN Laundry Products Embrace Visual Simplicity By Laura McQuarrie | Published 2017-05-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clean-laundry-products References: [thedieline](http://www.thedieline.com/blog/2017/5/6/clean) Boxer & Co was tasked with developing the packaging for CLEAN [laundry products](https://www.trendhunter.com/trends/concentrated-laundry-product), with the design agency noting: "For a category dedicated to cleanliness, there is a surprising amount of visual mess in the [laundry aisle](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging)." The agency decided to help CLEAN distinguish itself with the use of contemporary, fresh imagery that embodies calm, focus and clarity. The agency chose to make the letter "C" a prominent feature of the design, as it reflects the brand's own name, and mimics the shape of a front-loading washer. Assorted CLEAN Dual Powder products in different scents adopt a distinct color scheme that helps to show off each [clean fragrance](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range). On top of this, another charming detail that was included in the packaging design was the inclusion of a clothing-inspired label that appears to be stitched into place. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Packaging:** Opportunity for disruptive innovation in developing visually clean and minimalist packaging designs. - **Contemporary Imagery:** Opportunity for disruptive innovation in incorporating fresh and modern imagery in product design. - **Distinct Color Scheme:** Opportunity for disruptive innovation in using unique color schemes to highlight product variations. ### Where This Applies - **Packaging Design:** Opportunity for disruptive innovation in creating visually clean and minimalist packaging designs for various products. - **Graphic Design:** Opportunity for disruptive innovation in incorporating fresh and modern imagery in various design projects. - **Home Care Products:** Opportunity for disruptive innovation in using unique color schemes to differentiate and showcase different fragrance options in laundry products. ## Related on Trend Hunter - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Canadian Detergent Rebrands](https://www.trendhunter.com/trends/swash.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md)