# Upcycled Cocktail Syrups Simple Times Mixers' Clean-Label Syrups Make the Most of the Whole Fruit By Laura McQuarrie | Published 2024-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-label-syrups References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/simple-times-mixers-releases-new-line-of-cocktail-syrups-using-upcycled-ingredients/) & [simpletimesmixers](https://www.simpletimesmixers.com/)  Simple Times Mixers launched a new line of clean-label syrups with upcycled ingredients that minimize waste and create quality drinks on demand. The company [upcycles as many by-products as possible](https://www.trendhunter.com/trends/climate-candy) into new products, such as by using the lemon and orange peels from fruit juiced in-house. "In keeping with our efforts to use the whole fruit, we have packed these syrups full of bright citrus flavor and balanced them with other real ingredients to create clean-label syrups," says Mark Tinus, founder of Simple Times Mixers. The Lavender & Lemon Cocktail Syrup is one such product fueled by all-natural, clean ingredients to make exceptional martinis when combined with gin or vodka. This simple, clean-label syrup integrates organic cane sugar, lavender and lemon peel from [Simple Times Mixers'](https://www.trendhunter.com/trends/announcing-absolutely-nothing) zero-waste initiative. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 47% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Upcycled Ingredients:** The process of upcycling by-products like lemon and orange peels into new products signifies a sustainable approach that minimizes waste and optimizes resource use. - **Clean-label Products:** Consumers increasingly seek clean-label products filled with natural ingredients, offering transparency and trust in food and beverage choices. - **Zero-waste Initiatives:** Adopting zero-waste initiatives in production highlights an environmental commitment, catering to eco-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** Incorporating upcycled ingredients in product lines offers a compelling way for food and beverage companies to attract sustainability-focused customers. - **Sustainability:** Sustainability industries benefit from initiatives like upcycled cocktail syrups that demonstrate innovative solutions to minimize waste. - **Organic Products:** The demand for organic products is amplified by clean-label offerings that utilize all-natural, upcycled ingredients. ## Related on Trend Hunter - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Low-Waste Sustainable Spritzes](https://www.trendhunter.com/trends/the-sustainable-spritz.md) - [Italy-Inspired Refreshing Mixers](https://www.trendhunter.com/trends/mixly-cocktail-co.md) - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/cold-pressed-cocktail-mixers.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Organic Cocktail Mixer Lineups](https://www.trendhunter.com/trends/girl-walks-into-a-bar.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md)