# Clean-Label Liquid Margarine This Next-Gen Margarine Suits Artisanal and Industrial Bakeries By Natalia Goloskokova | Published 2018-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-label-liquid-margarine References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/bunge-loders-croklaan-launches-first-clean-label-liquid-margarine-delica-pro-gold.html#.W5jRMNYsZ9k.twitter) & [europe.bungeloders](http://europe.bungeloders.com/news/delica-pro-gold-the-first-clean-label-liquid-margarine-to-debut-at-iba/) Bunge Loders Croklaan launched a new clean-label liquid margarine—[Delica](https://www.trendhunter.com/trends/niagara-hand-crafted-chocolates) Pro Gold. Consumers are becoming more and more conscious about their product choices and are looking for healthier alternatives to conventional bakery products. Delica Pro Gold is a plant-based, [clean-label margarine](https://www.trendhunter.com/trends/clean-label-granola-base) without E-numbers, artificial colors or flavors. Its formula includes a mix of virgin oils of wheat germ, corn and linseed. Delica Pro Gold is part of a new movement of less processed food and has a lower calorie intake, with 20 per cent fewer calories and an improved nutritional profile. The list of functional benefits is also impressive as Delica Pro Gold provides a crispier crust, a golden color that consumers associate with a less processed and more natural product, a fluffier and lighter structure for pound cakes, and muffins with a slightly nutty taste adds to the wholesome experience. As a result, the manufacturer believes this product will be ideal for both [artisanal and industrial bakeries](https://www.trendhunter.com/trends/deli-kitchen-bakery-products). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Products:** The trend towards less processed food creates opportunities for clean-label products with improved nutritional profiles and fewer artificial additives. - **Plant-based Margarine:** The popularity of plant-based diets presents opportunities for non-dairy, clean-label margarine made with virgin oils. - **Healthier Bakery Products:** Consumers' increasing demand for healthier bakery products with lower calorie intake and improved nutritional profiles presents opportunities for innovative and healthier bakery products. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry has the opportunity to innovate and create clean-label products with healthier formulations and improved nutritional profiles. - **Bakery:** The bakery industry has the opportunity to offer customers healthier options with clean-label, plant-based, and non-dairy products that provide functional benefits such as a crispy crust and golden color. - **Food Service:** The food service industry has opportunities to cater to the increasing demand for healthier bakery products with plant-based and clean-label margarine that provide a natural and wholesome experience for consumers. ## Related on Trend Hunter - [Hydrated Baking Emulsifiers](https://www.trendhunter.com/trends/simply-kake.md) - [Realistic Plant-Based Butters](https://www.trendhunter.com/trends/beleaf-plantbetter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Clean Cocoa Powders](https://www.trendhunter.com/trends/barry-callebaut.md) - [Next-Generation Bread Ingredients](https://www.trendhunter.com/trends/panvivo-gpl1ve-bread-concentrate.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md)