# Clean-Ingredient Toothpastes Natean's Formulas Intersect Science and Nature By Laura McQuarrie | Published 2022-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-ingredient-toothpaste References: [businesswire](https://www.businesswire.com/news/home/20220304005602/en) & [NateanToothpaste](http://www.NateanToothpaste.com/) Natean is the name of a new clean-ingredient toothpaste brand from Alacer Corp. and it was created to fill a gap in the market by balancing scientifically studied ingredients with botanicals that are planet-friendly. With mindfully chosen ingredients and sustainable packaging, the brand shares formulas that are fueled by [botanicals, natural flavors and fruit extracts](https://www.trendhunter.com/trends/ananashine), and are effective for cavity protection, tartar control or whitening. Targeting different oral care needs, there are four clean-ingredient toothpastes that are launching at [Walmart](https://www.trendhunter.com/trends/plus-ultra-oral-care): two whitening, minty varieties with and without fluoride, plus Clean + Whiten Charcoal Fluoride-Free Clean Mint and the Clean + Sensitivity Relief with Fluoride Soothing Mint variety. This eco-conscious oral healthcare brand was conceptualized to deliver products to consumers who are looking for nature-inspired toothpastes with essential oral care benefits. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean-ingredient Oral Care:** Creating toothpastes that prioritize scientifically-studied ingredients while balancing them with planet-friendly botanicals presents an opportunity for disruption in the oral care industry. - **Sustainable Packaging:** Incorporating sustainable packaging solutions into the production of consumer goods, including toothpaste, presents an opportunity for innovative companies looking to reduce their impact on the environment. - **Nature-inspired Formulas:** Manufacturing oral care formulas that utilize natural flavors and fruit extracts, and are free of harsh chemicals, presents an opportunity for disruption in the oral care industry. ### Sectors Adopting This - **Oral Care:** Oral care brands can innovate by prioritizing clean-ingredient formulas and investing in sustainable packaging solutions. - **Beauty:** Beauty brands can expand into the oral care space by creating nature-inspired formulas with essential oral care benefits. - **Sustainability:** Companies focusing on sustainability can disrupt the oral care industry by offering innovative, eco-friendly alternatives to traditional toothpaste products. ## Related on Trend Hunter - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md)