# Clean Hydration Beverages 'Basis' is Sweetened with Monk Fruit & Rich in Electrolytes By Laura McQuarrie | Published 2019-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-hydration References: [bevnet](https://www.bevnet.com/news/2019/brand-profile-basis-clean-hydration-preps-expansion) & [drinkbasis](https://drinkbasis.com/) Basis Clean Hydration makes [electrolyte beverages](https://www.trendhunter.com/trends/electrolyte-drink-brand) that are packaged in aesthetically pleasing bottles, appealing to consumers who are looking for a way to replenish themselves with a flavorful, [low-sugar refreshment](https://www.trendhunter.com/trends/wonderhydrate). The brand's products are offered in varieties like Blackberry Lemon, Grapefruit Melon and Cran Raspberry that contain just four grams of sugar and 1,000 milligrams of electrolytes per 16.9-ounce bottle—which is about three times more electrolytes than the average sports drink. As such, Basis finds that its customers are more the type to enjoy coconut water or [electrolyte water](https://www.trendhunter.com/trends/hydrata-electrolyte-beverage-co) rather than traditional sports drinks, even if they may have enjoyed them in the past. The hydrating, electrolyte-enhanced beverages are naturally sweetened with monk fruit and promise to replenish the body quickly from being dehydrated. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Electrolyte Beverages:** Opportunity for disruptive innovation in creating appealing, low-sugar alternatives to traditional sports drinks. - **Aesthetically Pleasing Packaging:** Opportunity for disruptive innovation in designing visually appealing beverage packaging to attract consumers. - **Naturally Sweetened Beverages:** Opportunity for disruptive innovation in developing beverages sweetened with natural alternatives like monk fruit. ### Sectors Adopting This - **Beverage Manufacturing:** Opportunity for disruptive innovation in the beverage manufacturing industry to create electrolyte-enhanced beverages with low-sugar options. - **Packaging Design:** Opportunity for disruptive innovation in the packaging design industry to create visually appealing bottles for beverage products. - **Healthy Beverage Alternatives:** Opportunity for disruptive innovation in the healthy beverage industry to develop naturally sweetened options that replenish the body effectively. ## Related on Trend Hunter - [Monk Fruit Hydration Supplements](https://www.trendhunter.com/trends/restore-electrolyte-sachets.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Balanced Electrolyte Beverages](https://www.trendhunter.com/trends/be-love.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Electrolyte-Infused Health Drinks](https://www.trendhunter.com/trends/clear-cut-brands.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Mineral-Infused Electrolyte Waters](https://www.trendhunter.com/trends/applied-nutrition.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md)