# Gender-Neutral Clean Haircare Odele Makes Shareable Clean Haircare for Cleansing & Conditioning By Laura McQuarrie | Published 2020-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-haircare References: [allure](https://www.allure.com/gallery/new-hair-care-tools-january-2020/#2) & [odelebeauty](https://odelebeauty.com/) Drugstore beauty brand Odele shares clean haircare products that are straightforward and affordable. The brand's line includes three pairs of cleansing and conditioning products, one that's smoothing, another that's volumizing and a third that's best suited to curly hair types. All of these formulas are vegan, cruelty-free, dermatologist-tested and free from synthetic fragrances. Odele's minimalist hair products are not meant to be for any particular gender or age, which ties in with the fact that the products are made to be shared—the name "Odele," spelled phonetically, literally translates to "to share" in Norwegian. As well as being able to enjoy smoothing, volumizing and curl-boosting shampoos and conditioners from the brand, consumers may also purchase styling products like texturizing sea salt spray and the air dry styler. Image Credit: Odele ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gender-neutral Beauty:** Opportunity for other personal care brands to expand into gender-neutral lines. - **Clean and Affordable Haircare:** A trend towards clean, affordable, and accessible haircare products that provide alternatives to luxury brands. - **Shareable Haircare Products:** Potential for more companies to develop products meant for sharing to reduce excess waste and packaging. ### Who This Affects Most - **Personal Care:** Opportunities for personal care brands to capitalize on the gender-neutral and clean haircare trends to expand their product lines. - **Sustainability:** The shift towards shareable haircare products represent an opportunity for sustainability-minded personal care companies to create eco-friendly, low-waste products. - **Natural Beauty:** The clean and affordable haircare trend is part of the larger movement towards natural beauty, representing an opportunity for natural beauty brands to gain market share. ## Related on Trend Hunter - [Silicone-Free Curly Hair Products](https://www.trendhunter.com/trends/odele-curl-collection.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md)