# Hydrating Jelly-Style Makeup Tints CoverGirl Clean Fresh Jelly Water Tint Works on Lips and Cheeks By Michael Hemsworth | Published 2025-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-06-30?article=covergirl-intros-clean-fresh-jelly-water-tint) & [covergirl](https://www.covergirl.com)  CoverGirl Clean Fresh Jelly Water Tint is a versatile makeup product from the beauty brand that's formulated to work well in a variety of applications, while also offering hydrating properties. The product has a lightweight, jelly-style texture that's infused with water gel technology to provide hydration to the skin during wear. The product is lightweight and hydrating yet has a transfer-proof formulation in six shades including Cherry Burst, Raspberry Drops, Jelly Nude, Watermelon Splash, Berry Wiggle and Mulberry Melts. CoverGirl Clean Fresh Jelly Water Tint has a refreshing black cherry and raspberry scent profile to make it great for summertime wear. The product comes packaged in tubes with a doe-style applicator, while also featuring a free-from formulation that's vegan-friendly, paraben-free, mineral oil-free and talc-free. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 41% | Freshness: 44% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-functional Beauty Products:** The rise of versatile beauty products that serve multiple purposes highlights a shift towards simplifying skincare and makeup routines. - **Hydrating Cosmetics:** Incorporating skincare benefits such as hydration into makeup products addresses consumer demand for beauty solutions that enhance skin health. - **Clean Beauty Revolution:** The growing emphasis on clean beauty formulations reflects a consumer preference for products free from harmful chemicals and focused on sustainability. - **Jelly-texture Innovations:** Jelly-textured beauty products are gaining traction, offering a novel sensory experience that blends ease of application with unique textural properties. - **Scented Makeup Experiences:** The introduction of scented makeup elevates the product experience, adding an olfactory dimension that appeals to sensory-emphasized lifestyle trends. ### Sectors Adopting This - **Cosmetics Industry:** Ongoing innovation in texture and formulation within the cosmetics industry presents opportunities for brands to develop unique product offerings. - **Skincare Sector:** Integrating hydrating agents into traditionally non-skincare products suggests an industry blending boundaries between beauty and skincare. - **Personal Care Market:** The shift towards clean, vegan, and multi-functional personal care products highlights a market responding to consumer demands for transparency and efficiency. ## Related on Trend Hunter - [Cooling Multi-Use Jelly Tints](https://www.trendhunter.com/trends/cooling-water-jelly-tint.md) - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Smoothing Skincare-Inspired Lipsticks](https://www.trendhunter.com/trends/covergirl-clean-lip-color.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md)