# Fragrance-Free Dry Shampoos Not Your Mother's Debuted the Clean Freak Refreshing Dry Shampoo By Grace Mahas | Published 2020-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-freak-refreshing-dry-shampoo References: [amazon](https://www.amazon.ca/Not-Your-Mothers-Refreshing-Shampoo/dp/B0057NE7NQ?tag=trenhunt0f-20) & [facebook](https://www.facebook.com/notyourmothers/) Beauty brand Not Yor Mother's recently launched the Clean Freak Refreshing Dry Shampoo that caters to consumers with [sensitive skin](https://www.trendhunter.com/trends/seens-haircare) or allergies to fragrances thanks to its [fragrance-free formula](https://www.trendhunter.com/trends/bio-d). This wallet-friendly product will instantly revitalize the look of your hair to let you go longer in-between washes. This cruelty-free Clean Freak Refreshing Dry Shampoo has a cutting-edge formula that effectively cleans your hair without leaving any white reside due. Simply apply the product 2 inches away from your roots and let sit for 30 to 60 seconds and brush thoroughly. You can apply the Clean Freak Refreshing Dry Shampoo as needed for refreshed and volumized hair. The Clean Freak Refreshing Dry Shampoo is available online and in select retailers. Image Credit: Not Your Mother's ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Fragrance-free Personal Care Products:** Opportunity to create fragrance-free alternatives in various personal care product categories to cater to consumers with sensitive skin or allergies. - **Clean Beauty:** Potential for the development of more clean beauty products that are free from harmful chemicals and irritants. - **Dry Shampoo Innovation:** Chance to continue innovating and improving dry shampoo formulas, addressing specific hair concerns and offering more benefits. ### Sectors Adopting This - **Beauty and Personal Care:** Industry can focus on developing fragrance-free variants of various personal care products, including shampoos, conditioners, body washes, and lotions. - **Clean Beauty Industry:** Industry can expand its range of clean beauty products, incorporating natural and organic ingredients to meet the growing demand for clean and natural skincare and makeup. - **Haircare Industry:** Haircare brands can invest in research and development to create innovative dry shampoo products that offer additional benefits such as volumizing, color-enhancing, or oil-control properties. ## Related on Trend Hunter - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Scalp Care Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-for-sensitive-scalps.md) - [Organic Pet Dry Shampoos](https://www.trendhunter.com/trends/honest-paws.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Charcoal Dry Shampoos](https://www.trendhunter.com/trends/charcoal-biotin-dry-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-con-arrowroot.md)