Clean & Dry Intimate Wash is a Controversial Hygiene Product

 - Jun 9, 2012
References: youtube & huffingtonpost
Clean & Dry Intimate Wash, manufactured in India, is designed to lighten the skin on a woman's intimate area as well as leaving it fresh and clean.

The advertisement for the soap is just as bizarre as the product itself and shows a young women staring longingly at her significant other from across the room. The commercial then eludes to the fact that the woman is feeling less than attractive and needs to brighten the skin on her private parts to attain the adoration of her man. After applying the cleanser, she is instantly more alert and the man in the shot is instantly more attracted to her.

While skin brightening creams are a highly lucrative product in the country, this particular variation has sparked a great deal of controversy.