# Dry Clay Scrubs May Lindstrom's Clean Dirt Exfoliant is Activated by the Addition of Water By Laura McQuarrie | Published 2014-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-dirt References: [maylindstrom](http://maylindstrom.com/products/the-clean-dirt/) & [maylindstrom](http://maylindstrom.com/) Clean Dirt by May Lindstrom is a [gentle daily exfoliant](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) that’s made with a powerful combination of healing salts, clay, warming spices like cinnamon, nutmeg and cloves, plus [Vitamin C](https://www.trendhunter.com/trends/brightening-vitamin-c-scrub), promising to leave you with skin that’s "velvety smooth and gorgeously radiant." Right out of the bottle it is packaged in, rather than being a cream, the Clean Dirt cleansing clay comes in [powdered form](https://www.trendhunter.com/trends/cleansing-facial-powder). In order to activate the powder and make a cleansing mask, what you need to do is add a few drops of water to the powder, blending until it is the consistency of mousse. May Lindstrom advises that you can expect a "hot and tingling" sensation on your skin before washing it away. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Powdered Skincare Products:** The trend of powdered skincare products provides an opportunity for innovative packaging and customization options. - **Natural Exfoliants:** The trend of natural exfoliants creates an opportunity to develop innovative products that combine healing ingredients for gentle yet effective exfoliation. - **Water-activated Formulas:** The trend of water-activated formulas opens up opportunities to create unique skincare experiences and customizable treatments. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the trend of powdered skincare products to create innovative and convenient options for consumers. - **Wellness and Spa:** The wellness and spa industry can incorporate natural exfoliants into their treatments, offering clients effective and gentle solutions for skincare. - **Packaging and Design:** The packaging and design industry can capitalize on the trend of water-activated formulas by creating interactive and visually appealing packaging solutions. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Clay Milk Bath Soaks](https://www.trendhunter.com/trends/milk-bath-soak.md)