# Refillable Clean Deodorants The Clean Deo by Beautycounter Boasts a Cornstarch & Coconut Oil Base By Laura McQuarrie | Published 2021-01-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clean-deo References: [allure](https://www.allure.com/story/beautycounter-the-clean-deo-review) & [beautycounter](https://www.beautycounter.com/en-ca/product/clean-deo/variant-1760) The Clean Deo by [Beautycounter](https://www.trendhunter.com/trends/beautycounter-fragrances) boasts an uncompromising formula and eco-friendly refillable packaging so that customers can feel good about supporting their health and the environment. The [aluminum-free formula](https://www.trendhunter.com/trends/sunny-daze) is made with a base of cornstarch, coconut oil, baking soda and shea butter, plus hydrating and conditioning waxes like candelilla and beeswax. Beautycounter has had many requests from customers to create a deodorant over the years and the product has finally been realized in recyclable, refillable packaging. The deodorant is packaged in such a way that make it easy to take apart and replenish just the portion that holds the stick product. As Beautycounter estimates, purchasing a refill instead of a brand-new deodorant will help to reduce greenhouse gas emissions by 47%. Image Credit: Beautycounter ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 81% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Beauty Products:** The trend of refillable beauty products creates an opportunity for eco-friendly businesses to reduce packaging and greenhouse gas emissions. - **Clean Beauty:** Clean beauty products made with natural and safe ingredients are becoming more popular, providing an opportunity for businesses to capitalize on this trend and meet consumer demand. - **Eco-friendly Packaging:** The trend towards eco-friendly packaging, such as recyclable and refillable options, presents an opportunity for businesses to reduce waste and appeal to environmentally conscious consumers. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can offer more refillable and sustainable products that appeal to environmentally conscious consumers, and reduce packaging waste. - **Natural and Organic Industry:** The natural and organic industry can capitalize on the demand for safe and ethical ingredients by offering clean beauty products that also incorporate eco-friendly packaging options. - **Sustainability Industry:** The sustainability industry can provide more eco-friendly packaging solutions, such as refillable options, to a variety of industries to support a more sustainable and circular economy. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md)