# Clean Curly Haircare Jozi Curls is Vegan, Cruelty-Free and Affordably Priced By Laura McQuarrie | Published 2021-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-curly-haircare References: [prnewswire](https://www.prnewswire.com/news-releases/nourish-your-natural-hair-without-breaking-the-bank-301220389.html) & [jozicurls](https://jozicurls.com/) Jozi Curls makes clean curly haircare that's powered by high-quality ingredients accessible to a wide range of consumers with curly or coily hair, as the products are priced at just $4.99 each. The brand is launching with seven products that include essentials such as the Hydrating Shampoo and Leave-In Conditioner, plus a Styling Gel and a Curl Enhancing Spray. One standout is the Curl Hydrating Pudding, which takes the form of a moisturizing treatment that's useful for reducing frizziness while enhancing softness and shine. Some of the key ingredients that can be found throughout the [affordable, clean curly haircare](https://www.trendhunter.com/trends/salon-quality-haircare) range include extracts from African plants like baobab, marula oil, honeybush and raw shea butter. The [plant-powered products with sustainably sourced ingredients](https://www.trendhunter.com/trends/plantbased-haircare-formulation) are free from parabens, phthalates or colorants. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 74% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Clean Curly Haircare:** Opportunity to create more affordable, plant-powered products that are ethically and sustainably sourced, free from harmful chemicals and offer value to consumers looking for clean ingredients. - **Vegan and Cruelty-free Products:** Opportunity to tap into the growing demand for vegan and cruelty-free beauty products using plant-based ingredients that offer effective solutions for consumers who value sustainability and animal welfare. - **Minimalistic and Affordable Product Lines:** Opportunity to develop product lines that cater to frugal consumers looking for minimalist and affordable options without comprising on quality, effectiveness and ethical principles. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** The beauty and personal care industry offers a wide range of opportunities to create clean, plant-powered haircare solutions that cater to various consumer demands, including plant-based, vegan, and cruelty-free products. - **Sustainability and Ethical Sourcing Industry:** The sustainability and ethical sourcing industry presents opportunities to develop clean and plant-powered products that offer sustainable and socially responsible solutions while promoting ethical sourcing, fair trade, and eco-friendliness. - **E-commerce and Direct-to-consumer Industry:** The e-commerce and direct-to-consumer industry offers opportunities to create product lines that appeal to price-sensitive consumers by providing affordable products that meet their needs while using sustainable and environmentally friendly ingredients. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Oil-Infused Curl Treatments](https://www.trendhunter.com/trends/curls-like-us.md) - [Silicone-Free Curly Hair Products](https://www.trendhunter.com/trends/odele-curl-collection.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Plant-Based Curly Hair Products](https://www.trendhunter.com/trends/aveda-be-curly-advanced.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Uncomplicated Curly Haircare](https://www.trendhunter.com/trends/curl-math.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md)