# Grain-Free Mini Cookies LesserEvil's Clean Cookies See Snacking as a Vessel for Mindfulness By Laura McQuarrie | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-cookies References: [nosh](https://www.nosh.com/news/2020/lesserevil-moves-into-new-categories-expands-distribution) & [lesserevil](https://lesserevil.com/collections/all/products/almond-butter-chocolate-chip-mini-cookies) [LesserEvil](https://www.trendhunter.com/trends/space-balls), a brand that's known for its air-popped, organic, non-GMO and gluten-free popcorn snacks, is now venturing into a new category with the introduction of tiny clean cookies. The brand sees "snacking as a vessel for mindful moments" and it is introducing paleo- and keto-friendly Mini Cookies that are clean, grain-free and craveable for their crispy outsides and soft insides. The Mini Cookies, offered in Almond Butter Chocolate Chip and [classic Snickerdoodle](https://www.trendhunter.com/trends/snickerdoodle-smartcookie) varieties, offer a guilt-free take on beloved flavors. The clean cookies are comprised of a handful of simple ingredients, including alternative flours like coconut and almond, plus cage-free eggs, organic ghee and other ingredients that are either entirely non-GMO or all organic. Image Credit: LesserEvil ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean Snacking:** Disruptive innovation opportunity: Develop new clean snack products that cater to consumers seeking guilt-free treats with natural ingredients. - **Paleo and Keto-friendly Foods:** Disruptive innovation opportunity: Create a range of paleo and keto-friendly products to tap into the growing demand for these specific dietary needs. - **Alternative Flours:** Disruptive innovation opportunity: Explore the use of alternative flours, like coconut and almond, in various food products to provide healthier and gluten-free options. ### Industries Being Reshaped - **Snack Food Industry:** Disruptive innovation opportunity: Incorporate clean and mindful snacking options into the snack food industry to meet the evolving preferences of health-conscious consumers. - **Specialty Diet Industry:** Disruptive innovation opportunity: Develop a line of products specifically designed to cater to the paleo and keto diet trends, providing consumers with convenient options that align with their dietary restrictions. - **Gluten-free Market:** Disruptive innovation opportunity: Tap into the gluten-free market by creating alternative flour-based products that are not only gluten-free but also delicious and appealing to a broader consumer base. ## Related on Trend Hunter - [Plant-Based Mini Cookies](https://www.trendhunter.com/trends/grain-free-cookie-bites.md) - [Crispy Clean-Label Cookies](https://www.trendhunter.com/trends/maxines-heavenly-crispy-cookies.md) - [Better-for-You Biscotti](https://www.trendhunter.com/trends/grainfree-biscotti.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Bite-Sized Cookie Snacks](https://www.trendhunter.com/trends/cookie-poppers.md) - [Diminutive Cookie Sandwiches](https://www.trendhunter.com/trends/diminutive-cookie-sandwich.md) - [On-the-Go Mini Cookie Packs](https://www.trendhunter.com/trends/partake-foods-cookies.md) - [Snackable Cookie Rings](https://www.trendhunter.com/trends/mini-cookie-rings.md)