# pH-Balanced Daily Cleansers Clean by Radford Boldly Embraces the Principles of Anti-Design By Laura McQuarrie | Published 2023-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clean-by-radford References: [radfordbeauty](https://radfordbeauty.com/products/clean-the-only-cleanser) Clean by Radford Beauty is a pH-balanced daily cleanser unlike any other. Aside from its effective blend of bio-nutrients, antioxidants and smoothing ingredients, The Only Cleanser stands out for its striking packaging. In an era dominated by [polished, aesthetically pleasing packaging](https://www.trendhunter.com/trends/youth-to-the-people-1), there’s a certain allure to brands that embrace anti-design principles. The deliberate departure from design and beauty conventions challenges the status quo, disrupts the visual norms of the industry and rejects the pursuit of perfection. Radford’s stripped-down aesthetic resonates with consumers seeking a departure from overly curated and polished visuals. And on a deeper level, its unique expression of [honesty, transparency and non-conformity](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) allows consumers to delight in the sense of rebellion that their choices provide. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 43% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Anti-design Beauty Products:** Opportunity to create beauty products that embrace anti-design principles, challenge visual norms and reject perfection. - **Ph-balanced Skincare:** Opportunity to develop skincare products that are pH-balanced for effective cleansing and natural ingredients that are bio-nutrients, antioxidant and smoothing. - **Stripped-down Aesthetic Packaging:** Opportunity to design products that embrace a stripped-down aesthetic and reject overly curated and polished visuals. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for companies to innovate the beauty and personal care market by offering anti-design beauty products. - **Skincare:** Opportunity for skincare companies to develop pH-balanced skincare products that contain natural ingredients. - **Packaging:** Opportunity for packaging companies to create packages with stripped-down design aesthetics that appeal to consumers seeking honest and transparent products. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Artist-Designed Beauty Packaging](https://www.trendhunter.com/trends/youth-to-the-people-1.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md)