# PH-Balanced Intimate Care Products The Frank Body Clean Body Wash is Gentle, Vegan and Soap-Free By Jana Pijak | Published 2021-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-body-wash-1 References: [frankbody](https://www.frankbody.com/ca/products/clean-body-wash-unscented/?utm_source=google&utm_medium=cpc&utm_campaign=11851330544&utm_term=intimate%20cleanser&gclid=Cj0KCQiAs5eCBhCBARIsAEhk4r65arJwk-KZM4B-koNoRIQkUEiOzYuI12hccjnR4LbnMze5kwjpzR8aAmrNEALw_wcB) The Frank Body Clean Body Wash: Unscented formula is described as a "gentle 2-in-1 body and intimate wash made with [clean ingredients](https://www.trendhunter.com/trends/method-dream-foam-body-wash) to love every bit of you." These star ingredients include Kakadu Plum, pomegranate extract, and coffee seed extract while the formula is completely soap-free, fragrance-free and [pH-balanced](https://www.trendhunter.com/trends/deodorizing-body-wash) for a safe and effective clean feeling. The Australian skincare brand specializes in clean products ranging from its best-selling coffee scrub to this Clean Body Wash: Unscented formula that is also alcohol-free and vegan certified. With more consumers prioritizing enhanced [intimate skincare rituals](https://www.trendhunter.com/trends/hey-sweet-cheeks) -- incorporated as part of a regular self care routine -- brands are replacing overly fragrant and chemical-infused body care products with niche offerings that are designed to be safe and gentle on even the most sensitive of skin areas. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 84% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ph-balanced Intimate Care:** Brands are creating intimate care products that prioritize gentle and safe ingredients while targeting sensitive skin areas. - **Clean and Vegan Body Washes:** Consumers are favoring soap-free, fragrance-free and vegan body washes infused with clean ingredients for a more relaxed and safe cleansing routine. - **Enhanced Skincare Rituals:** An increased focus on self-care is leading consumers towards gentle and safer skincare rituals that incorporate clean and vegan ingredients. ### Where This Applies - **Skincare Industry:** Companies can leverage the growing demand for gentle and safer skincare products to offer clean and vegan skincare options for all skin types. - **Beauty Industry:** Brands can capitalize on the trend of consumers including self-care rituals in their daily routines by introducing niche offerings that are gentle and safe for use. - **Personal Care Industry:** The personal care industry can innovate through the development of specialized intimate care products that cater to the needs of customers who prioritize gentle and safe ingredients. ## Related on Trend Hunter - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Mint-Scented Feminine Washes](https://www.trendhunter.com/trends/mintscented-feminine-washes-waphyto-unveils-the-new-intimate-foaming-wash-i.md) - [Affordable Plant-Based Body Washes](https://www.trendhunter.com/trends/all-day-fresh-body-wash.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md)