# Clean Body Care Collections Drunk Elephant is Launching Body Care Without Questionable Ingredients By Laura McQuarrie | Published 2020-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-body-care References: [thezoereport](https://www.thezoereport.com/p/drunk-elephant-body-care-arrives-this-april-it-smells-amazing-22591769) & [drunkelephant](https://www.drunkelephant.com/) Fans of clean skincare brand [Drunk Elephant](https://www.trendhunter.com/trends/trunk-70) have been eagerly awaiting the spring launch of Drunk Elephant's hair product collection and the brand is continuing to surprise and delight consumers by announcing a line of clean body care. Founder Tiffany Masterson says, "I created hair and body because I want to be able to implement my philosophy from head to toe. Skin is skin—and whether we call it the scalp or the eye area or the legs, it can only function at its healthiest when it's treated with smart, nourishing, skin-compatible ingredients." With the body care range, fans can look forward to trying clean products like the Sweet Pitti Deodorant [Cream](https://www.trendhunter.com/trends/mineral-cream-spf), the Kamili Cream [Body Cleanser](https://www.trendhunter.com/trends/energize-body-cleanser) and Sili Body Lotion, all of which are free from Drunk Elephant's "Suspicious 6." Image Credit: Drunk Elephant ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Body Care:** The trend of clean body care is on the rise, creating opportunities for brands to develop innovative, non-toxic products. - **Ingredient Transparency:** Consumers are demanding transparency in the ingredients used in body care products, opening up opportunities for brands to provide clear labeling and information. - **Head-to-toe Philosophy:** The concept of treating the entire body with clean and nourishing ingredients is gaining traction, allowing brands to explore holistic skincare solutions. ### Sectors Adopting This - **Clean Beauty:** The clean beauty industry can capitalize on the growing demand for non-toxic body care products and develop innovative, eco-friendly solutions. - **Personal Care:** The personal care industry has the potential to disrupt the market by offering body care products with ingredient transparency and a focus on skin health. - **Natural Skincare:** The natural skincare industry can tap into the trend of head-to-toe philosophy and create comprehensive body care solutions with clean and organic ingredients. ## Related on Trend Hunter - [Highly Anticipated Skincare Kits](https://www.trendhunter.com/trends/trunk-70.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Skincare-Like Body Capsules](https://www.trendhunter.com/trends/naturium-1.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md) - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md)