# Curated Clean Beauty Pop-Ups This Mall's Beauty Stores Participated in an Immersive One-Day Event By Ell Smith | Published 2018-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-beauty-popups References: [psfk](https://www.psfk.com/2018/07/shops-at-columbus-circle-beauty-pop-up.html) & [theshopsatcolumbuscircle](http://www.theshopsatcolumbuscircle.com/events/clean-beauty/) The Shops at Columbus Circle are offering consumers a highly curated clean beauty pop-up that brings the mall's various beauty stores together to promote the purchasing and use of organic, natural or non-toxic cosmetic products. During this pop-up, over 500 consumers were invited to explore the services offered by major brands like [Sephora](https://www.trendhunter.com/trends/seoul-in-the-city), [Aveda](https://www.trendhunter.com/trends/the-miraculous-pod), M.A.C, Jo Malone and [Diptyque](https://www.trendhunter.com/trends/diptyque-6). The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers. The one-day event took place on July 11th. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Curated Clean Beauty:** Opportunity for brands to capitalize on the growing consumer demand for organic, natural or non-toxic cosmetic products by offering highly curated clean beauty options. - **Immersive Beauty Experiences:** Brands can create immersive pop-up events that allow consumers to fully engage with their products and services, providing one-on-one consultations and access to resources. - **Holistic Wellness Promotion:** Brands can integrate beauty, healthy eating, and mindfulness to promote a balanced and healthy lifestyle, offering consumers a holistic approach to wellness. ### Industries Being Reshaped - **Beauty Retail:** Beauty retailers can participate in curated clean beauty pop-ups to showcase and sell organic, natural or non-toxic cosmetic products, catering to the increasing consumer demand for clean beauty options. - **Health and Wellness:** Health and wellness industry can collaborate with beauty brands to offer holistic wellness experiences, promoting a balanced and healthy lifestyle through the integration of beauty, healthy eating, and mindfulness. - **Event Planning:** Event planning companies can specialize in creating immersive beauty experiences, helping brands organize pop-up events that offer one-on-one consultations and access to resources for consumers. ## Related on Trend Hunter - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Vegan Beauty Pop-Ups](https://www.trendhunter.com/trends/velvety-lipstick-balms.md)