# Clean Beauty Makeup Lines Jane Iredale Boasts an Effective Cruelty-free and Vegan Cosmetic Line By Kalin Ned | Published 2020-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clean-beauty-makeup-line References: [janeiredale](https://janeiredale.com/) [Jane Iredale's](https://www.trendhunter.com/trends/jane-gold) clean beauty makeup line is ideal for individuals who emphasize the importance of all-natural ingredients. The brand boasts a rich variety of options to choose from, as well as strong customer service. For example, Jane Iredale offers support to those on the journey of finding the right shade of foundation with a specialized quiz that can be accessed through the brand's website. The clean beauty makeup line by Jane Iredale include mineral foundations, vitamin-rich concealers, balance-restoring oil control primers, and mattifiers, as well as hydration sprays and more. The formulas of the makeup selection, as well as the brand's broader skincare range, are dermatologist-tested. What's more, the brand relies only on [natural preservatives](https://www.trendhunter.com/trends/finally-all-natural), which is a growing trend within the industry. Image Credit: Jane Iredale ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Makeup:** The increasing demand for all-natural ingredients presents an opportunity for companies to develop their own clean beauty makeup lines. - **Natural Preservatives:** The trend towards natural preservatives provides an opportunity for companies to explore sustainable options and reduce their environmental impact. - **Skincare Range:** The growth of clean beauty makeup lines also presents an opportunity for companies to expand their skincare range with natural and effective products. ### Sectors Adopting This - **Cosmetics Industry:** Companies in the cosmetics industry can tap into the clean beauty makeup trend by offering all-natural and vegan products that align with consumer values. - **Personal Care Industry:** The trend towards natural ingredients and sustainable packaging in personal care products provides an opportunity for companies to differentiate themselves in a crowded market. - **E-commerce Industry:** The development of online quizzes and personalized recommendations for customers on e-commerce platforms can provide a competitive advantage for companies in the clean beauty makeup market. ## Related on Trend Hunter - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Kid-Safe Makeup Kits](https://www.trendhunter.com/trends/jovy.md) - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md)