# Algorithmic Clean Beauty Boutiques NakedPoppy Shares Low-Impact, Ethical & Personalized Products By Laura McQuarrie | Published 2019-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-beauty-boutique References: [businesswire](https://www.businesswire.com/news/home/20190730005649/en) & [NakedPoppy](http://www.NakedPoppy.com/) NakedPoppy's online [clean beauty boutique](https://www.trendhunter.com/trends/clean-beauty-lines) takes clean beauty to the next level by offering only products that are ethically made, cruelty-free, low in environmental impact, free from [harmful chemicals](https://www.trendhunter.com/trends/clean-products-for-home-and-body) and highly personalized. NakedPoppy appeals to consumers who are increasingly concerned about what they put on their face and body, and as co-founder and CEO Jaleh Bisharat puts it, "NakedPoppy does the hard work of carefully vetting for the cleanest of the clean so that customers don’t have to." With a team of data scientists, green chemists and makeup artists, NakedPoppy offers a [personalized shopping experience](https://www.trendhunter.com/trends/mylondonbeauty) that begins with a three-minute assessment. A customer’s personalized clean makeup boutique is determined by an algorithm that considers their unique skin type, color and undertone, as well as age, sensitivities, beauty goals, allergies and more. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Beauty:** Disruptive innovation opportunity: Develop algorithms for personalized clean beauty recommendations based on individual skin type, color, sensitivities, and beauty goals. - **Ethical Products:** Disruptive innovation opportunity: Create online marketplaces that exclusively sell ethically made, cruelty-free, and environmentally friendly products to cater to the growing demand for conscious consumerism. - **Personalized Shopping:** Disruptive innovation opportunity: Utilize data science and algorithms to provide personalized shopping experiences that consider individual preferences and characteristics for various products beyond beauty. ### Who This Affects Most - **Beauty:** Disruptive innovation opportunity: Develop platforms that curate and personalize clean beauty products to cater to the increasing consumer demand for products that are free from harmful chemicals. - **E-commerce:** Disruptive innovation opportunity: Build online marketplaces that focus on ethically made and sustainable products across various industries to meet the needs of conscious consumers seeking low-impact options. - **Data Science:** Disruptive innovation opportunity: Apply data analysis and predictive algorithms to create personalized shopping experiences for customers across industries, considering individual preferences and characteristics for better recommendations. ## Related on Trend Hunter - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [AI Skincare Advisors](https://www.trendhunter.com/trends/haut-ai-skin-chat.md) - [AI-Powered BeautyTech Platforms](https://www.trendhunter.com/trends/singular-by-prose.md) - [AI-Powered Skin Quizzes](https://www.trendhunter.com/trends/ai-skin-quiz.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [AI-Generated Nail Polishes](https://www.trendhunter.com/trends/blank-beauty.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md)