# Clean Baby Care Collections Pipette is a Clean Baby Care Brand That Emphasizes Transparency By Laura McQuarrie | Published 2019-09-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/clean-baby-care-brand References: [prnewswire](https://www.prnewswire.com/news-releases/amyris-launches-pipette-a-clean-baby-care-brand-delivering-a-critical-need-for-a-growing-market-300911259.html) & [pipettebaby](https://pipettebaby.com/) After launching its immensely successful sustainable biotechnology skincare brand [Biossance](https://www.trendhunter.com/trends/lip-perfector) in 2016, Amyris is now introducing Pipette as a new clean baby care brand that's centered on safety and transparency. Pipette has made its mission to share clean personal care solutions for moms and babies with the fewest possible ingredients and the purest sources. The disruptive clean baby care brand is introducing seven products at its launch, including: [Shampoo & Wash](https://www.trendhunter.com/trends/baby-twoinone-shampoo), Lotion, Oil, Wipes and Balm for babies, as well as Belly Butter and Oil for expecting and postpartum mothers. These products are all hypoallergenic, non-toxic, vegan, free from synthetic fragrances, as well as EWG Verified and Leaping Bunny Approved. Just as [sugarcane-derived squalane](https://www.trendhunter.com/trends/sugarcanederived-squalane) is a popular ingredient in Biossance's skincare, products from Pipette are powered by a safe and sustainable version of squalene for delicate young skin. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 25% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Clean Baby Care Brands:** The trend of clean baby care brands emphasizes safety, transparency, and minimal ingredients for products that are hypoallergenic, non-toxic, and free from synthetic fragrances. - **Sustainable Biotechnology Skincare:** The trend of sustainable biotechnology skincare involves creating skincare products with safe and sustainable ingredients, such as sugarcane-derived squalane. - **Transparency in Personal Care:** The trend of transparency in personal care focuses on sharing detailed information about the sourcing and safety of ingredients used in products, providing trust and assurance to consumers. ### Who This Affects Most - **Baby Care:** The baby care industry can benefit from disruptive innovation opportunities by developing clean and eco-friendly products that prioritize safety and transparency. - **Skincare:** The skincare industry can explore disruptive innovation opportunities by incorporating sustainable biotechnology methods and ingredients, guaranteeing the safety and effectiveness of their products. - **Personal Care:** The personal care industry can seize disruptive innovation opportunities by prioritizing transparency and providing consumers with detailed information about the ingredients used in their products, building trust and loyalty. ## Related on Trend Hunter - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md) - [Gentle Baby Wipes](https://www.trendhunter.com/trends/parasol-co.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Sustainable German Baby Lines](https://www.trendhunter.com/trends/super-pharm.md) - [Baby Essentials Cleaning Systems](https://www.trendhunter.com/trends/baby-feeding-essentials.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Home-Compostable Beauty Pipettes](https://www.trendhunter.com/trends/compostable-pipette.md)