# Brewery-Created Hard Seltzers BrewDog is Now Creating Its Own Clean & Press Hard Seltzers By Laura McQuarrie | Published 2020-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-and-press References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/07/brewdog-distilling-moves-into-hard-seltzers/) & [brewdog](https://www.brewdog.com/blog/clean-and-press-hard-seltzer) People are looking forward to sipping [hard seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash) this summer and breweries are responding by creating spiked seltzers of their own—including [BrewDog](https://www.trendhunter.com/trends/brewdog-cold-beer-lager), which recently introduced the Clean & Press range. In the trio, there’s Cactus & Lime, Crushed Black Cherry and White Peach & Mango flavors, each of which boasts 5% ABV, 90 calories and no sugar or carbs. BrewDog is introducing its alcoholic sparkling water products as an upgrade to the traditional hard seltzer experience. The new beverage range is made with BrewDog’s [single-malt Rogue Wave Vodka](https://www.trendhunter.com/trends/spikedade) and the ready-to-drink canned beverages are touted as an option that’s “uncompromising on flavor and quality, ideal for people wanting a lighter drink that still delivers attitude.” Image Credit: BrewDog ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Brewery-created Hard Seltzers:** Breweries are creating their own spiked seltzers as an alternative to traditional hard seltzers. - **Clean & Press Range:** The introduction of BrewDog's Clean & Press range offers a healthier and higher-quality option compared to conventional hard seltzers. - **No Sugar, No Carbs:** BrewDog's hard seltzers that contain no sugar or carbs cater to the growing demand for healthier alcoholic beverages. ### Sectors Adopting This - **Brewery Industry:** Breweries can capitalize on the increasing popularity of hard seltzers by creating their own innovative alternatives. - **Alcoholic Beverage Industry:** The introduction of brewery-created hard seltzers presents a disruptive innovation opportunity for the alcoholic beverage industry to offer healthier options without compromising on flavor. - **Ready-to-drink Beverage Industry:** The rise of brewery-created hard seltzers provides an opportunity for the ready-to-drink beverage industry to tap into the growing demand for healthier and low-calorie options. ## Related on Trend Hunter - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Better-For-You Hard Sodas](https://www.trendhunter.com/trends/owls-brew-spiked-pop.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md)