# No-Mess Clay Stick Masks Olay's Masks Rejuvenate the Skin with a Simple Application By Ell Smith | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clay-stick-masks References: [olay](https://www.olay.com/en-us/skin-care-products/olay-glow-boost-white-charcoal-clay-face-mask-stick) [Olay's](https://www.trendhunter.com/trends/cleansing-melts) new skincare line is re-inventing fan-favorite products, making them more effective and convenient than ever before, and the cosmetic giant's [Clay Stick Masks](https://www.trendhunter.com/trends/oil-control-roller) are a testament to that. The masks arrive in a tube that can be seamlessly rolled onto one's face, making for an on-the-go treatment that leaves no mess, and doesn't require any cleaning. Once applied, these masks [micro-exfoliate the skin](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask), helping to draw in moisture to leave behind a silky smooth and glowing finish. What's more, is the formula used in this product won't dry out the skin like other similar products on the market, resulting in a spa-quality experience. Both convenient and rejuvenating, Olay's new line was built for the modern consumer. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Convenient Skincare:** Olay's Clay Stick Masks demonstrate a trend towards more convenient skincare products that can be used on-the-go with no mess. - **Gentle Exfoliation:** Olay's Clay Stick Masks highlight a trend towards gentle exfoliation products that do not dry out the skin. - **Spa-quality Experience:** Olay's Clay Stick Masks tap into a trend towards consumers seeking spa-quality experiences in the comfort of their own home. ### Who This Affects Most - **Skincare:** Skincare companies can explore opportunities to develop more convenient and gentle exfoliation products like Olay's Clay Stick Masks to meet the demands of modern consumers. - **Cosmetics:** Cosmetic companies can explore opportunities to innovate their skincare lines by making them more convenient and spa-like, such as Olay's new line of products. - **Travel:** The convenience and mess-free application of Olay's Clay Stick Masks make them an ideal product for travel industry companies to offer as part of their travel-size product lines. ## Related on Trend Hunter - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [All-Purpose Beauty Balm Sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md)