# Strengthening Clay Haircare Fortifyd Naturals Shares the Benefits of Moroccan Clay for Hair By Laura McQuarrie | Published 2018-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clay-for-hair References: [allure](https://www.allure.com/gallery/best-new-hair-products-december-2018) & [fortifydnaturals](https://www.fortifydnaturals.com/products/moroccan-rhassoul-clay) When it comes to beauty, consumers are familiar with the idea of using clay-based products for facial care but the Fortifyd Naturals 100% Pure Moroccan Rhassoul Clay for hair introduces a different way for everyone to make the most of the beneficial natural ingredient. According to the brand, the [clay haircare product](https://www.trendhunter.com/trends/pom-drops) is beneficial for everything from deeply cleansing the hair and scalp to removing built-up product residue and [promoting hair growth](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection), as well as strengthening and detangling the strands of hair. With this vegan-friendly, natural clay product from Fortifyd Naturals—which is suited to all hair types—consumers are able to mix their own [hair mask](https://www.trendhunter.com/trends/power-smooth-mask) and enjoy a simple, affordable one-ingredient solution for ongoing haircare. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Clay Haircare Products:** The trend of using clay-based products for haircare is gaining popularity, offering a natural and effective solution for cleansing and strengthening the hair. - **DIY Haircare:** The trend of mixing personalized hair masks using natural ingredients provides consumers with a customizable and affordable solution for ongoing haircare needs. - **Natural Ingredients in Haircare:** The trend of using 100% pure Moroccan Rhassoul Clay highlights the growing demand for natural and beneficial ingredients in haircare products. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can explore the development of clay-based haircare products to cater to the increasing demand for natural and effective haircare solutions. - **Natural and Organic Products:** The natural and organic industry can tap into the trend of using natural ingredients like Moroccan Rhassoul Clay in haircare products, offering consumers a healthier and eco-friendly choice. - **Beauty Tech and DIY:** The beauty tech industry can develop innovative tools and devices that assist consumers in creating DIY hair masks with the right proportions of natural ingredients, enhancing the DIY haircare trend. ## Related on Trend Hunter - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Prickly Pear-Powered Haircare](https://www.trendhunter.com/trends/prickly-pear-haircare.md) - [Clay Milk Bath Soaks](https://www.trendhunter.com/trends/milk-bath-soak.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Pellet-Form Hair Clays](https://www.trendhunter.com/trends/pom-drops.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Social Media-Driven Haircare Ranges](https://www.trendhunter.com/trends/rosemary-scalp-serum.md)