# Four-in-One Face Masks Sand & Sky's Clay Facial Mask Has a 1,000-Person Waitlist By Laura McQuarrie | Published 2017-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clay-facial-mask References: [wellandgood](https://www.wellandgood.com/good-looks/clay-mask-1000-person-waitlist/) & [sandandsky](https://www.sandandsky.com/products/purifying-pink-clay-mask) Sand & Sky's clay facial mask is a multitasking product that's in extremely high demand—it's got a waiting list of more than 1,000 consumers. The [four-in-one clay face mask](https://www.trendhunter.com/trends/multi-masking) is made with botanical ingredients from Australia, including pink clay, and promises to [detoxify, tighten one's pores](https://www.trendhunter.com/trends/clearly-breakout-mask), refresh one's complexion and boost the overall radiance of one's skin. As well as boasting "no nasties" and a cruelty-free formula, fans are also flocking to this product as a treatment that protects against the damages caused by exposure to pollution. Alongside pink Australian clay as a main ingredient, this face mask features invigorating organic liquorice, pomegranate, plum and kelp. Sand & Sky's Brilliant Skin Purifying Pink Clay Mask may be purchased individually, or as part of a [two-piece Besties Kit](https://www.trendhunter.com/trends/mask-kit), which offers a 15% cost savings. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multitasking Beauty Products:** Sand & Sky's four-in-one face mask showcases a trend towards multitasking beauty products that offer multiple benefits in one application. - **Botanical Ingredients for Skincare:** The use of natural botanical ingredients such as pink clay, liquorice, pomegranate, plum, and kelp in Sand & Sky's face mask reflects a trend towards natural and organic skincare formulations. - **Anti-pollution Skincare:** Sand & Sky's face mask, which promises to protect against the damages caused by pollution, highlights a trend towards anti-pollution skincare products that address a growing concern among consumers. ### Who This Affects Most - **Beauty and Skincare:** Sand & Sky's successful four-in-one face mask indicates an opportunity for the beauty and skincare industry to continue developing products that offer multiple benefits and incorporate botanical ingredients. - **Natural and Organic Beauty:** The use of natural botanical ingredients in Sand & Sky's face mask reflects a growing interest in natural and organic formulations, presenting opportunities for the natural and organic beauty industry. - **Environmental Protection and Wellness:** Sand & Sky's anti-pollution face mask reflects a trend towards skincare products that address environmental concerns and emphasize overall wellness, presenting disruptive innovation opportunities in these industries. ## Related on Trend Hunter - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Mask-Forward Skincare Sets](https://www.trendhunter.com/trends/mask-kit.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)