# Mess-Free Mud Masks ULTRU's Clay Face Masks are Easily Applied in Sheet Format By Laura McQuarrie | Published 2017-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clay-face-masks References: [sokoglam](https://sokoglam.com/products/ultru-im-sorry-for-my-skin-black-mud-mask-tightening) & [imineskinfe24](http://imineskin.cafe24.com/product/list.html?cate_no=24&page=2) Unless mud or clay face masks are sold with a handy applicator brush, they tend to be quite messy to apply when only the fingertips are used. However, ULTRU released an alternative to applying a face mask with either the fingertips or a brush. Inspired by the rise in popularity of [sheet masks](https://www.trendhunter.com/trends/transformative-sheet-masks), ULTRU created the tightening 'I'm Sorry for My Skin Black Mud Mask.' The clay-based sheet mask is made with a blend of clay, volcanic ash and bentonite, which help to purify and detoxify the skin, while also enriching it with vitamins, minerals and antioxidants. The two-ply sheets sit on top of a microfiber layer, which means that the product is still able to penetrate the skin without leaving a mess behind. Like a regular mud or clay face mask, this one hardens on the face, but this one can be [peeled away](https://www.trendhunter.com/trends/hydrapeel-off-mask) for effortless removal. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sheet Masks:** The rise in popularity of sheet masks presents an opportunity for mess-free mud masks in sheet format. - **Clay-based Masks:** Clay-based masks provide a natural alternative for purifying and detoxifying the skin, creating a market for mess-free applications. - **Microfiber Technology:** The use of microfiber layers in masks allows for easy penetration of the product and effortless removal, creating a disruptive innovation in mud mask application. ### Industries Being Reshaped - **Skincare:** The skincare industry can benefit from the trend of mess-free mud masks, providing consumers with convenient and effective options for facial treatments. - **Beauty Products:** The beauty products industry can tap into the market for clay-based masks and sheet masks, offering innovative and mess-free solutions for facial care. - **Personal Care:** In the personal care industry, the use of microfiber technology in mud masks can disrupt traditional mask application methods, offering a convenient and hassle-free experience for consumers. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Modeling Pack Kits](https://www.trendhunter.com/trends/derma-modeling-pack.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md)