# Detoxifying Underarm Masks The Curie Clay Detox Mask is Made with Facial-Grade Ingredients By Laura McQuarrie | Published 2021-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clay-detox-mask References: [wellandgood](https://www.wellandgood.com/curie-clay-detox-mask/) & [curiebod](https://curiebod.com/collections/curie-deodorant/products/clay-detox-mask) Most [clay detox masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) are designed to pull impurities from the face but [Curie](https://www.trendhunter.com/trends/curie-equinox) sets itself apart with a multi-use formula "for pits and pores." Made with facial-grade ingredients like activated charcoal, kaolin and bentonite clay, the clarifying mask is especially helpful when making the transition to an [aluminum-free deodorant](https://www.trendhunter.com/trends/skinloving-deodorant), as the ingredients help to remove impurities, micro-particles and toxins. Like applying a face mask, putting the clay care product on the underarms only needs a few minutes. People are sometimes skeptical of how well natural deodorants work because there tends to be a temporary period where odor may be worse as the body adjusts and purges built-up chemicals. Because the product is made with high-quality detoxifying, clarifying and cleansing ingredients, the Curie Clay Detox Mask may also be used on the face to target problem areas. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Underarm Detoxification:** The trend of using detox masks specifically designed for underarms may lead to the development of new products and services that cater to this niche. - **Facial-grade Ingredients:** The trend of using facial-grade ingredients in underarm detox masks may lead to a shift towards more holistic and natural approaches to personal care. - **Multi-use Products:** The trend of using multi-use clay masks that can be used on both face and underarms may lead to the development of more versatile and cost-efficient personal care products. ### Where This Applies - **Personal Care:** The personal care industry can develop underarm detox masks as a new product line or add detoxifying properties to existing products. - **Natural Beauty:** The natural beauty industry can leverage the trend towards using facial-grade ingredients and multi-use products to market their offerings as more holistic and environmentally-friendly. - **Eco-friendly Packaging:** As consumers become more environmentally conscious, the packaging industry can develop eco-friendly solutions for underarm detox masks, such as reusable or biodegradable containers. ## Related on Trend Hunter - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Clinical-Grade Deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant.md) - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md) - [In-Shower Underarm Washes](https://www.trendhunter.com/trends/underarm-wash.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Mineral Crystal Deodorants](https://www.trendhunter.com/trends/mineral-crystal-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md)