# Diet-Specific Cat Litters Boxiecat's Clay Cat Litter Products are 100% Natural and Diet-Specific By Jana Pijak | Published 2017-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clay-cat-litter References: [boxiecat](https://boxiecat.com/) Boxiecat is an organic pet brand specializing in clay cat litter products and other naturally sourced home and pet cleaning solutions. The brand's organic cat litter products are available in both portable and large sizes and feature [probiotic odor control](https://www.trendhunter.com/trends/probiotics-for-cats) that removes harsh pet smells quickly and effectively. This gentle and discreet cat litter formula is 99.9% dust-free and is ideal for cats with different diet plans. Offering a diet-specific range of clay cat litters, Boxiecat includes three litter options, including a product designed for cats that are fed a [high protein diet](https://www.trendhunter.com/trends/ten-lives), along with a gently scented blend that will calm cranky or hyper pets. The brand's third offering is a [premium clumping clay](https://www.trendhunter.com/trends/petsafe-2) that is ideal for larger cats and works to remove unwanted odors without relying on artificial additives. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Diet-specific Cat Litters:** Opportunity for developing cat litters tailored to specific dietary needs of pets. - **Probiotic Odor Control:** Opportunity to create pet products that utilize probiotics for effective odor elimination. - **Gentle and Discreet Formulas:** Opportunity to develop gentle and discreet pet products that cater to sensitive animals. ### Where This Applies - **Organic Pet Brands:** Disruptive innovation opportunities for organic pet brands to offer diet-specific cat litters. - **Home and Pet Cleaning Solutions:** Opportunity for the home and pet cleaning industry to expand into natural and diet-specific products. - **Litter and Odor Control Products:** Opportunity for manufacturers to create innovative litter and odor control products using natural ingredients and probiotics. ## Related on Trend Hunter - [Reformulated Cat Litters](https://www.trendhunter.com/trends/cat-litters.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md) - [UV Crystal Cat Litters](https://www.trendhunter.com/trends/glo-by-boxie.md) - [Health-Indicating Cat Litters](https://www.trendhunter.com/trends/alpha-paw-genius-litter.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Dynamic Cat Litter Boxes](https://www.trendhunter.com/trends/pet-object-litter-box.md) - [Odorless Spacious Litter Boxes](https://www.trendhunter.com/trends/catbula.md) - [Functional Litter Accessories](https://www.trendhunter.com/trends/litterlocker-1.md) - [Secret Decorative Litter Boxes](https://www.trendhunter.com/trends/decorative-litter-box.md)