# Bottomless Smart Coolers The CLAW Cooler Detects When It's Low on White Claw & Orders More By Laura McQuarrie | Published 2024-06-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/claw-cooler References: [instagram](https://www.instagram.com/p/C8o7-ifMyVg/)  White [Claw](https://www.trendhunter.com/trends/white-claw-and-nailsinc) teamed up with Grammy award-winning artist T-Pain to debut the first-of-its-kind tech-enabled CLAW Cooler with built-in sensors to detect when a supply of White Claw is low. Automatically, the smart bottomless cooler can help with placing an order for more White Claw. [DoorDash](https://www.trendhunter.com/trends/klaus) is separately offering a $0 delivery fee on certain alcohol products during the July 4th holiday season, including White Claw, making the CLAW Cooler even more handy to have during backyard barbecues and other warm-weather gatherings. The CLAW Cooler is an extension of White Claw’s Grab Life by the Claw initiative inspiring people to make more meaningful connections. This bottomless smart cooler equipped with built-in sensors promises to help drinkers maximize time with friends in the summer. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 86% | Freshness: 25% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Tech-enabled Coolers:** Coolers integrated with smart technology are transforming the beverage storage experience by automating reordering processes. - **Collaborative Product Launches:** Partnerships between beverage brands and celebrities are creating unique marketable products that drive brand engagement and consumer interest. - **Smart Home Integration:** The introduction of automated coolers highlights a trend towards integrating more smart technologies into everyday home and entertainment products. ### Who This Affects Most - **Beverage Technology:** Innovations like sensor-equipped coolers signal growth in the beverage technology industry, enhancing convenience and customer satisfaction. - **E-commerce and Delivery:** The collaboration with delivery services underscores the expanding role of e-commerce and delivery solutions in maintaining continuous product availability. - **Entertainment and Leisure:** Smart entertainment accessories are reshaping leisure activities by providing enhanced convenience and facilitating better social interactions. ## Related on Trend Hunter - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Sparkling Cocktail Cans](https://www.trendhunter.com/trends/white-claw-clawtails.md) - [Spontaneous No-Stress Vacations](https://www.trendhunter.com/trends/nobail-bondsman.md) - [Seltzer Happy Hour Giveaways](https://www.trendhunter.com/trends/134-happy-hours-program.md) - [Togetherness Seltzer Campaigns](https://www.trendhunter.com/trends/grab-life-by-the-claw.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md)