# Functional Libation-Holding Designs TOMBOGO and White Claw Design the Funtional Claw Bag By Amy Duong | Published 2023-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/claw-bag References: [highsnobiety](https://www.highsnobiety.com/p/white-claw-x-tombogo-functional-fashion/) [TOMBOGO](https://www.trendhunter.com/trends/moft) works in collaboration with [White Claw](https://www.trendhunter.com/trends/clawtails) on the special Claw bag, which offers a functional touch to fashion accessories. The signature bag celebrates both contributing brands and offers a statement look to hold the drink in place. White Claw has paved the way for the spirit industry as it strays away from sugary recipes and offers a staple drink with a strong brand behind it. [Bogo's](https://www.trendhunter.com/trends/mozzarella-stuffed-pretzel-nuggets) creative journey to technical fashion pushes imagination and has a refreshing perspective on design. Together, the Claw bag seems to be the perfect collaboration, which is set to launch at the Neu York pop up during New York Fashion Week with a knitted base to hold the drink and strap to wear around the shoulders. Image Credit: White Claw, TOMBOGO ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 94% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Functional-libation-holding Designs:** The collaboration between TOMBOGO and White Claw demonstrates the trend of functional libation-holding designs in fashion accessories. - **Straying From Sugary Recipes:** White Claw's success in the spirit industry highlights the trend of straying from sugary recipes to offer a staple drink with a strong brand. - **Technical Fashion:** Bogo's creative journey to technical fashion showcases the trend of pushing imagination and offering a refreshing perspective on design. ### Who This Affects Most - **Fashion:** The collaboration between TOMBOGO and White Claw presents disruptive innovation opportunities in the fashion industry by combining functionality and style in libation-holding designs. - **Beverage:** White Claw's success in straying from sugary recipes opens up disruptive innovation opportunities in the beverage industry by offering a popular, non-sugary alternative that appeals to a wide consumer base. - **Design:** Bogo's exploration of technical fashion creates disruptive innovation opportunities in the design industry by pushing the boundaries of traditional fashion and incorporating innovative functionalities. ## Related on Trend Hunter - [Bottomless Smart Coolers](https://www.trendhunter.com/trends/claw-cooler.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md) - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Humorous Holiday Tableware](https://www.trendhunter.com/trends/roast-host-collection.md) - [Togetherness Seltzer Campaigns](https://www.trendhunter.com/trends/grab-life-by-the-claw.md) - [Bottle-Paired Bag Debuts](https://www.trendhunter.com/trends/phillip-lim-1.md)