# Backseat Glam Claudia Schiffer Sheds Her Good-Girl Image for Vogue Italia By Going Like Sixty | Published 2009-03-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/claudia-schiffer-rocks-dolce-gabbana References: [redcarpet-fashionawards](http://www.redcarpet-fashionawards.com/2009/03/claudia-schiffer-for-vogue-italia-march.html) Throughout her career, Claudia Schiffer carefully cultivated an image of Miss Proper, but now that she is approaching an age where a little more daring is required to stand out, she is up to the challenge. Schiffer is dressed in [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) for the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia March 2009 edition, photographed by Patrick Demarchelier. Slouching seductively (or drunkenly) in the back of a limo is, apparently, the new, more comfortable, catwalk for Ms. Schiffer. **Implications** - In order to stay relevant with new fashion and pop culture crazes, businesses and artists must adapt to create images and products that will appeal to younger viewers. The use of [celebrity endorsement](https://www.trendhunter.com/trends/up-next-campaign) will boost the media attention surrounding an item or company, especially if the ad is in any way controversial or shocking. By showing a public figure in a different and unfamiliar light, a company can create consumer interest in their product. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsement:** Opportunity for businesses to boost media attention and consumer interest by using public figures in unfamiliar and controversial ways. - **Adapting to New Fashion and Pop Culture:** Businesses and artists must adapt their images and products to appeal to younger viewers and stay relevant with new crazes. - **Creating Controversial and Shocking Ads:** Companies can attract attention and generate consumer interest by creating controversial or shocking advertisements featuring public figures in unfamiliar roles. ### Where This Applies - **Fashion:** Fashion industry must adapt and create products that appeal to younger audiences and stay relevant with new crazes. - **Media and Advertising:** Opportunity for media and advertising industries to leverage celebrity endorsement and create controversial or shocking ads that generate consumer interest. - **Creative Industries:** Opportunity for artists and creative industries to adapt their work to new fashion and pop culture trends in order to appeal to younger viewers and stay relevant. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)