# Old Supermodels, Reinvented Claudia Schiffer for Chanel By Glamboulevard | Published 2007-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/claudia-schiffer-is-back-in-business References: [glamboulevard](http://www.glamboulevard.com/2007/11/11/claudia-schiffer-reunites-with-chanel/) German supermodel Claudia Schiffer has reunited with fashion guru Karl Lagerfeld as the new face of [Chanel](https://www.trendhunter.com/trends/coco-crush). The 37 year-old mother is back into the fashion business after marrying in 2002 and taking some time off after giving birth to her son Caspar in 2003 and daughter Clementine in 2004. The model was in St-Tropez last week for a the three-day photoshoot for [Chanel's ready-to-wear spring collection](https://www.trendhunter.com/trends/chanels-spring-2025). She posed on the beach “in a variety of outfits, including a see-through gown, an all-in-one flared catsuit covered in stars and a tightly fitting blue jacket.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Reunion of Supermodels:** Opportunity for fashion brands to bring back iconic supermodels to enhance their brand image and attract nostalgic consumers. - **Maternity-friendly Fashion:** Potential for fashion companies to create stylish and comfortable clothing lines for women during pregnancy and postpartum, catering to the needs of modern mothers. - **Revival of Retro Fashion:** Chance for fashion brands to capitalize on the popularity of vintage styles by incorporating nostalgic elements into their designs, appealing to consumers seeking a unique and timeless fashion statement. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in the fashion industry to rejuvenate brand appeal through collaborations with influential supermodels and development of innovative maternity fashion. - **Photography:** Opportunities for photographers and fashion brands to create visually captivating campaigns by bringing together renowned supermodels and capturing the essence of retro fashion. - **Parenting and Baby Products:** Potential for baby and parenting brands to partner with supermodels who have balanced their professional and personal lives, providing inspiration and credibility in developing maternity-friendly products. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)