# Urban Camouflage Catwalks The Claudia Garrido Fall/Winter 2013 Collection is Cleverly Disguised By Jana Pijak | Published 2013-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/claudia-garrido-fallwinter-2013 References: [fuckingyoung.es](http://fuckingyoung.es/claudia-garrido-fallwinter-2013/) & [facebook](https://www.facebook.com/cgclaudiagarrido) The Claudia Garrido Fall/Winter 2013 menswear collection graced the runway stage at BLOOM during PortugalFashion week. This disguised runway presentation took inspiration from the Oscar Wilde novel, "The Selfish Giant" and featured face-concealed models who sported knitted ensembles that boasted [urban iconography prints](https://www.trendhunter.com/trends/vitesse). Showcased in an earthy palette of rusts, red and orange tones, this collection merged its literary inspiration along with a retro 70s aesthetic that shone through with printed illustrations by artist Carolina Brito. A fresh take on traditional sportswear, the Claudia Garrido Fall/Winter 2013 menswear collection embraced ambiguity through [knitted face mask accessories](https://www.trendhunter.com/trends/shapes-we-take) and bold typography textiles that are reminiscent of [urban camouflage](https://www.trendhunter.com/trends/skylrk-camo) that would allow their wearer to blend in amongst their big city surroundings. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Urban Iconography Prints:** Opportunity for disruptive innovation in fashion industry by incorporating bold and unconventional prints inspired by urban icons. - **Ambiguous Sportswear:** Opportunity for disruptive innovation in sportswear industry by creating garments that embrace ambiguity and incorporate face masks as accessories. - **Retro 70s Aesthetic:** Opportunity for disruptive innovation in fashion industry by blending retro 70s aesthetic with modern designs and prints. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating urban iconography prints and face mask accessories. - **Print and Textile Design:** Opportunity for disruptive innovation in the print and textile design industry by creating bold and unconventional prints inspired by urban icons. - **Sportswear:** Opportunity for disruptive innovation in the sportswear industry by embracing ambiguity and incorporating face masks as accessories. ## Related on Trend Hunter - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md)