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# Hot Pothole Photography
Claudia Ficca & Davide Luciano Glorify Weathered Roads

By Alexander Lam | Published 2009-10-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/claudia-ficca-and-davide-luciano
References: [thestar](http://www.thestar.com/news/canada/article/706578--artists-happily-stuck-in-a-rut#article) & [mypotholes](http://mypotholes.com/)

Potholes cause extensive damage, uncomfortable driving and are unsightly. However, two photographers have turned these freaks of nature into something that we can all enjoy and laugh at. Claudia Ficca and Davide Luciano used the potholes as props and created something that they call “Sexy Concrete.”

In one picture, there are two girls using it as a spa. In another, a man is using the pothole as a fryer. Their guerrilla-style photo shoots have truly transformed the way that I see potholes. Check out more images of “Sexy Concrete” by Claudia Ficca and Davide Luciano above.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 99% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Artistic Pothole Photography:** An opportunity for artists to transform mundane infrastructure into creative objects through guerrilla-style photo shoots.
- **Street Art Tourism:** An opportunity for the tourism industry to showcase local street art scenes, including pothole photography exhibitions.
- **Pothole Innovation Solutions:** An opportunity for engineering firms to create innovative solutions to fix potholes and prevent their formation.

### Who This Affects Most

- **Art and Design:** Art and design industry professionals can embrace the beauty found in infrastructure by using potholes as creative props.
- **Tourism and Hospitality:** Tourism and hospitality industry can invite visitors to explore and enjoy the local street art scene, including pothole photography and other forms of street art.
- **Civil Engineering:** Civil engineering industry professionals can explore new ideas for repairing potholes and improving infrastructure.

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