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# Socialite-Made Cosmetic Lines
Classics by KKW Will Be the Brand's First Cosmetic Line

By Ell Smith | Published 2018-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/classics-by-kkw
References: [hypebae](https://hypebae.com/2018/7/kkw-beauty-kim-kardashian-classic-collection-pop-up) & [kkwbeauty](https://kkwbeauty.com/collections/classic-collection)

Socialite Kim Kardashian's beauty brand, KKW has quickly grown in popularity prompting the brand to release its [first cosmetic line](https://www.trendhunter.com/trends/la-beaut-collection) dubbed 'Classics by KKW.'

This is a first for the brand, as KKW typically releases single beauty products. The news is creating a buzz on social media, as fans eagerly await for the expansive line to drop. 'Classics' offers consumers everything one might need to achieve a flawless look. The line includes a [10-piece eye shadow palette](https://www.trendhunter.com/trends/kevyn-aucoin-beauty), four lipsticks and [four lip liners](https://www.trendhunter.com/trends/celestial-lip-gloss), ensuring that the user can achieve Kardashian's famous pout.

All of the items included in this release feature a neutral and earthy colorway, appealing to the minimalist that's looking to enhance their look.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 55% | Activity: 82% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Expanded Cosmetic Lines:** Opportunity for cosmetic brands to release comprehensive product lines to cater to the growing demand and preferences of consumers.
- **Social Media Buzz:** Creating products that generate anticipation and excitement on social media can drive higher levels of brand engagement and sales.
- **Minimalist Makeup:** Catering to the minimalist demographic by offering neutral and earthy color palettes with versatile makeup products.

### Who This Affects Most

- **Cosmetics:** With the rise of socialite-made cosmetic lines, there is an opportunity for brands to tap into this market and release their own extensive product lines.
- **Beauty Influencers:** Beauty influencers can leverage social media to create buzz around upcoming products and collaborations, enhancing their personal brand and driving product sales.
- **Minimalist Lifestyle:** The growing interest in minimalist aesthetics opens up opportunities for brands to cater to this demographic by offering minimalist-inspired makeup and beauty products.

## Related on Trend Hunter

- [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md)
- [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md)
- [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md)
- [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md)
- [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md)
- [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md)
- [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md)
- [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md)
- [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md)