# Festive Non-Alcoholic Proseccos Lyre's Introduces Alcohol-Free Prosecco, the Classico Grande By Niko Pajkovic | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classico-grande References: [retailtimes](https://www.retailtimes.co.uk/lyres-launches-classico-grande-a-non-alcoholic-prosecco-style-variant-ahead-of-christmas/) & [lyres](https://lyres.co.uk/)  Lyre's, a company specializing in non-alcoholic spirits, has announced the launch of Classico Grande, its first alcohol-free prosecco delivered in a traditional 750ml format. The new offering comes just in time for the holiday season when many people turn to prosecco as their go-to festive drink for celebratory moments. Lyre's Classico Grande caters to "moderate and mindful" drinkers who would still like toast and socialize with a high-quality, sparkling drink. In addition, the new bottle meets the demand for alcohol-free gift options this Christmas. In terms of taste, the Classic Grande is said to deliver a classic, dry finish with aromas of granny smith apples and fresh peach. Lyre's non-alcoholic lineup consists of 14 spirits, five ready-to-drink canned beverages, and now, one 750ml bottle of prosecco. Image Credit: Lyre's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** The rise of alcohol-free options presents an opportunity for companies to break into the market with innovative, flavorful, and healthy drinks. - **Alternative Gift Options:** As more people opt for healthier or alcohol-free lifestyles, there is a need for companies to create new and exciting gift options to cater to this growing market. - **Mindful Drinking Movement:** The trend towards mindfulness and conscious consumption of alcohol presents an opportunity for companies to create non-alcoholic alternatives to traditional drinks. ### Who This Affects Most - **Beverage Industry:** With the rise of non-alcoholic and alternative drinks, the beverage industry has a chance to innovate, diversify, and appeal to the changing tastes of consumers. - **Hospitality Industry:** Restaurants, bars, and hotels that offer non-alcoholic and low-alcohol options can cater to a wider range of customers, including those who are mindful or unable to drink alcohol. - **Gift Industry:** Companies that offer non-alcoholic and healthy gift options can tap into the growing market of health-conscious, mindful consumers looking for unique and exciting gift ideas. ## Related on Trend Hunter - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Alcohol-Free Sparkling Wines](https://www.trendhunter.com/trends/french-bloom.md) - [Alcohol-Free Negronis](https://www.trendhunter.com/trends/bottega-spa.md) - [Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/agave-blanco.md) - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md)