# Musical Horse Races Royal Filly-monic's Live Soundtrack for Kempton Park By Daniel Glover | Published 2009-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/classicial-canter References: [kempton](http://www.kempton.co.uk/Pages/KemptonParkPressArticle.aspx?PressArticleID=4) & [kempton](http://www.kempton.co.uk/Pages/KemptonParkPressArticle.aspx?PressArticleID=4) The Kempton Park racecourse in the UK has come up with a unique way to position the venue as an entertainment destination. It’s holding the world’s first horse race run to a [live musical soundtrack](https://www.trendhunter.com/trends/live-classical-music). The [Royal Philharmonic Orchestra](https://www.trendhunter.com/trends/wedotv) has agreed to become the [Royal Filly-monic Orchestra](https://www.trendhunter.com/trends/agricultural-winter-fair) and play the William Tell Overture to accompany an official race on July 8th. Scientists predict that the horses will either run faster or run away. Giddy up. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Live Soundtrack Events:** Opportunity to offer live soundtracks to events, providing new sensory experiences for audiences. - **Cross-industry Collaborations:** Opportunity to collaborate with industries outside of the traditional market to create new, unique offerings. - **Innovative Entertainment Concepts:** Opportunity to create new, innovative entertainment concepts that merge different industries, technologies, and experiences. ### Who This Affects Most - **Entertainment:** Opportunity to create new entertainment experiences by integrating live music to events and other performances. - **Sports:** Opportunity to enhance sports experiences and attract new audiences by adding musical elements to live events. - **Music:** Opportunity to expand revenue streams and market reach by collaborating with different industries, such as the sports and entertainment industry. ## Related on Trend Hunter - [Metaverse Horse-Racing Games](https://www.trendhunter.com/trends/game-of-silks.md) - [Virtual Horse-Racing Tournaments](https://www.trendhunter.com/trends/championships-galore.md) - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md) - [Elevated Racehorse-Inspired Condiments](https://www.trendhunter.com/trends/chardonneighs-horsey-sauce.md) - [Phygital Televised Races](https://www.trendhunter.com/trends/lap-of-legends.md) - [Festive Fruit-Forward Beers](https://www.trendhunter.com/trends/fruitforward-beer.md) - [German Sports Channels](https://www.trendhunter.com/trends/wedotv.md)