# Colossal Video Game Demonstrations These Classic Video Games Are Brought to the Big Screen By Ian Andrew Panganiban | Published 2013-04-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/classic-video-games References: [designboom](http://www.designboom.com/technology/worlds-largest-interactive-arcade-in-sao-paolo/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=pBOhrVPRDZk) People tend to live busy lives in the city and often times forget to appreciate and savor the little things in life; the digital arts group ‘Play’ turned a 3,000 square meter screen into a publicly viewable video game monitor. The denizens of Sao Paulo, Brazil were introduced to a large-scale interactive video game at one of the city’s busy streets. People were able to play classic video games titles such as ‘Pac-man,' ‘Tetris’ and an altered version of ‘Space Invaders’ with the use of an [iPad](https://www.trendhunter.com/trends/playfusion). With so many things going in the lives of people on a regular basis, it’s large-scale interactive projects such as these that remind people about the mundane joys they can indulge themselves in every once in a while now. Photo Credits: [designboom](http://www.designboom.com/technology/worlds-largest-interactive-arcade-in-sao-paolo/class=FourteenG), [youtube](http://www.youtube.com/watch?feature=player_embedded&v=pBOhrVPRDZkclass=FourteenG) ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Interactive City Gaming:** Creating interactive gaming experiences in urban environments can serve as a reminder to people of the simple joys in life. - **Giant Screen Entertainment:** Utilizing large screens in public spaces can provide unique entertainment experiences for people. - **Classic Game Revival:** Bringing back classic video games in a new, interactive way can appeal to both nostalgic and modern audiences. ### Who This Affects Most - **Event Planning:** Event planners can create novel and interactive experiences for attendees by incorporating large-scale gaming installations. - **Advertising and Marketing:** Marketers can use large screens in public spaces to engage with potential customers in a unique way. - **Entertainment and Gaming:** The entertainment and gaming industry can create new and exciting experiences for consumers by incorporating interactive installations in public spaces. ## Related on Trend Hunter - [Retro Gaming Experiences](https://www.trendhunter.com/trends/gamestation-retro.md) - [Game-Inspired Large Scale Cabinets](https://www.trendhunter.com/trends/donkey-kong-arcade-cabinet.md) - [Retro Gaming Room Experiences](https://www.trendhunter.com/trends/retro-gaming-box.md) - [Video Game-Themed Pixel Paintings](https://www.trendhunter.com/trends/pixel-art-collection.md) - [Blockish Oversized Stacking Games](https://www.trendhunter.com/trends/tetris-tumble-xl.md) - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Interdimensional Gaming Experiences](https://www.trendhunter.com/trends/alienware-x-twitch.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md)