# Luxury Customizable Suitcases Rimowa Unveiled New Color Options to Classic Suitcase Line By Grace Mahas | Published 2020-10-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/classic-suitcase-line References: [hypebae](https://hypebae.com/2020/10/rimowa-suitcase-new-colors-raspberry-cactus-matte-black-customization-handles-wheels-release) & [rimowa](https://www.rimowa.com/us/en/storelocator) [Rimowa](https://www.trendhunter.com/trends/rimowa-essential-cabin-bag) is a contemporary suitcase brand beloved for its fashion-forward and streamlined [classic suitcase line](https://www.trendhunter.com/trends/classic-titanium). To give consumers more customizable options when purchasing from the fan-favorite line, the brand released 'Raspberry' and 'Cactus' accessories as well as a [new suitcase colorway](https://www.trendhunter.com/trends/sunshine-yellow), 'Matte Black.' Customers are now able to customize their suitcase with luggage tags, leather handles, and wheelsets. In addition to the new personalized colorway options, Rimowa also launched three core suitcases, the Check-In L, Trunk, and the Cabin in the aforementioned Matte Black colorway. The accessories, priced between $75 to $298 USD, and the Matte Black suitcases, priced between $1,077 to $1,652 USD and release on October 15, will be available to purchase at Rimowa retailers. Image Credit: Rimowa ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Suitcases:** Disruptive innovation opportunity: Developing technology that allows customers to design and personalize every aspect of their suitcase. - **Fashion-forward Luggage:** Disruptive innovation opportunity: Creating stylish and trend-setting luggage designs that appeal to fashion-conscious travelers. - **Personalized Travel Accessories:** Disruptive innovation opportunity: Offering a wide range of customizable travel accessories to enhance the travel experience. ### Sectors Adopting This - **Luggage Manufacturing:** Disruptive innovation opportunity: Leveraging advanced materials and manufacturing techniques to create durable and lightweight luggage. - **Fashion Retail:** Disruptive innovation opportunity: Integrating technology and customization options into the retail experience to offer unique and personalized products to customers. - **Travel Accessories Retail:** Disruptive innovation opportunity: Developing smart travel accessories that cater to the individual needs and preferences of travelers. ## Related on Trend Hunter - [Pastel Summertime Suitcases](https://www.trendhunter.com/trends/rimowa-essential-cabin-bag.md) - [Warmly-Hued Metallic Suitcases](https://www.trendhunter.com/trends/rimowa-titanium.md) - [Colorful Retro Luxury Suitcases](https://www.trendhunter.com/trends/holiday-handcarry.md) - [Leather-Wrapped Premium Suitcases](https://www.trendhunter.com/trends/leather-suitcase.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Calming Summer-Themed Luggage](https://www.trendhunter.com/trends/essential-collection-1.md) - [Luxury Suitcase Collabs](https://www.trendhunter.com/trends/rimowa-x-rick-owens.md) - [Chic Statuesque Suitcases](https://www.trendhunter.com/trends/rimowa-x-rick-owens-original-cabin-bronze.md) - [Modernized Luxury Pilot Suitcases](https://www.trendhunter.com/trends/rimowa-original-pilot-case.md)