# Coffeehouse-Inspired Drinks The Starbucks Chilled Classic Signature Chocolate is Coffee-Free By Michael Hemsworth | Published 2018-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-signature-chocolate References: [conveniencestore](https://www.conveniencestore.co.uk/products/starbucks-adds-chocolate-to-chilled-drinks/567414.article) & [starbucks](https://www.starbucks.com) Coffee is maintaining strong popularity amongst consumers like [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) but not so much with younger demographics like Gen Z, which has brands responding with new products like the [Starbucks](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha) Signature Chocolate. Introduced as part of the Chilled Classic range, the drink contains no coffee or caffeine and has been crafted with [Fairtrade](https://www.trendhunter.com/trends/dark-chocolate-variety-pack)-certified ingredients. The drink is packaged in a convenient coffee cup container that makes it simple to enjoy whenever the mood strikes and mimics the experience of purchasing a fresh product from a local coffeehouse. The Starbucks Chilled Classic Signature Chocolate drink will be available at a wide variety of participating retailers given that the original range is presently available in 30 countries in both Europe and the Middle East. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee-free Drinks:** Brands are responding to the declining popularity of coffee among Gen Z by introducing coffee-free beverages such as Starbucks Signature Chocolate. - **Convenient Packaging:** Brands are mimicking the experience of purchasing a fresh product from a local coffeehouse by packaging their drinks in convenient coffee cup containers. - **Fairtrade Ingredients:** Brands like Starbucks are using Fairtrade-certified ingredients in their new coffee-free chocolate drinks. ### Who This Affects Most - **Beverage Industry:** The beverage industry can take advantage of the declining popularity of coffee among younger demographics by introducing more coffee-free beverages. - **Packaging Industry:** The packaging industry can offer more innovative and sustainable packaging solutions for coffee-free beverages, such as eco-friendly and reusable coffee cup containers. - **Fairtrade Industry:** The Fairtrade industry can work with beverage brands to ensure that more products are made with Fairtrade-certified ingredients like those used in Starbucks' Signature Chocolate drink. ## Related on Trend Hunter - [Chilled At-Home Cafe Drinks](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha.md) - [Chilled Dubai Chocolate Beverages](https://www.trendhunter.com/trends/dubai-chocolate-1.md) - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md) - [Creamy Chocolate Cold Brews](https://www.trendhunter.com/trends/chocolate-cream-cold-brew.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [Candy Bar Coffee Drinks](https://www.trendhunter.com/trends/iced-coffee-mocha-latte.md) - [Ready-to-Drink Blended Coffees](https://www.trendhunter.com/trends/frappuccino-mini-chilled-coffee.md) - [Gelato-Inspired Blended Iced Coffees](https://www.trendhunter.com/trends/frappuccino-lite.md)