# Deconstructed Reuben Wraps This Minnesota State Fair Food Creation Simplifies the Classic Reuben By Laura McQuarrie | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-reuben References: [citypages](http://www.citypages.com/restaurants/new-foods-of-the-2016-minnesota-state-fair-the-ultimate-guide/391365051) The 'Reuben Pickle Dog' served at this year's 2016 Minnesota State Fair introduces a simpler take on the classic Reuben sandwich. While ingredients like sauerkraut and cheese are an essential part of a classic Reuben sandwich, they are typically served between grilled between slices of rye bread. The Reuben Pickle Dog reinterprets the classic sandwich recipe without the breaded bun and uses only a slice of slice of deli roast beef to contain a filling of cream cheese, [dill pickle](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard), sauerkraut and Thousand Island dressing. Many fair foods embrace bread—especially if it is [deep-fried](https://www.trendhunter.com/trends/fried-pickle-taco)—as a main ingredient and even without an exterior that's covered in bread, this fair food dish could be classified as something that resembles the form of a corndog, a hot dog or even a pared-down [meat wrap](https://www.trendhunter.com/trends/premium-wraps). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Simplified Fair Food:** Disruptive innovation opportunity: Create new fair food creations that simplify traditional dishes by removing unnecessary elements. - **Alternative Food Wraps:** Disruptive innovation opportunity: Develop innovative wraps that replace traditional bread or buns with healthier or unconventional alternatives. - **Deconstructed Sandwiches:** Disruptive innovation opportunity: Explore deconstructed versions of popular sandwiches, removing certain elements while keeping the essence of the original flavors. ### Industries Being Reshaped - **Fair Food Industry:** Disruptive innovation opportunity: Revolutionize fair food offerings by introducing simpler and healthier options that still embrace the spirit of indulgent comfort food. - **Alternative Bread Industry:** Disruptive innovation opportunity: Capitalize on the increasing demand for healthier alternatives to traditional bread by developing innovative products for wraps and sandwiches. - **Convenience Food Industry:** Disruptive innovation opportunity: Create convenient and portable deconstructed sandwich options that cater to people looking for quick and mess-free meals on-the-go. ## Related on Trend Hunter - [Summer-Inspired Sandwich Wraps](https://www.trendhunter.com/trends/mr-pickles-wraps.md) - [Cheese-Wrapped Pickles](https://www.trendhunter.com/trends/pickles-in-a-blanket.md) - [Texas-Style Pastrami Sandwiches](https://www.trendhunter.com/trends/texas-pastrami-reuben.md) - [Deep-Fried Pickle-Topped Sandwiches](https://www.trendhunter.com/trends/wild-dill-sandwich.md) - [Hot Dog Danishes](https://www.trendhunter.com/trends/papa-damour.md) - [Pickle-Made Sandwiches](https://www.trendhunter.com/trends/jimmy-johns-picklewich.md) - [Limited-Edition Pulled Pork Sandwiches](https://www.trendhunter.com/trends/erbert-gerberts-porkwich.md) - [Hot Dog-Themed Turkeys](https://www.trendhunter.com/trends/turkey-dogs.md) - [Pickle-Flavored Corn Dogs](https://www.trendhunter.com/trends/perfectly-pickled-pups.md)