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# Lavish Gold Rapper-Backed Sneakers
Reebok and Cardi B Revealed the Classic Leather Cardi Sneaker

By Elena Rahman | Published 2021-07-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/classic-leather-cardi
References: [reebok](https://www.reebok.ca/en/cardi-b-classic-leather-women-s-shoes/GW2912.html)

[Reebok](https://www.trendhunter.com/trends/club-c-golf) and popular female rapper, Cardi B, revealed the Classic Leather Cardi sneaker. The new launch is a women's-only model and will be exclusively available on Reebok's e-commerce site as of July 16, 2021. Cardi B's love for gold is reflected in the sneaker's lavish [gold silhouette](https://www.trendhunter.com/trends/metallic-gold-1).

Designed to be every woman's go-to statement shoe, the Classic Leather Cardi has timeless value. It combines [Reebok's biggest icon](https://www.trendhunter.com/trends/club-c-85-vintage), the Classic Leather, with the Reebok Legacy 83 midsole to create a fashion-forward design. The feminine sneaker boasts a sleek upper and soft leathers. Overlayed with suede, the sneakers feature a satin-like sheen deboss effect. Finished with a velvet accent tongue, the new rapper-inspired sneaker will be available in women's sizes 5-12.

Image Credit: Reebok

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 71% | Activity: 66% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Women's Streetwear:** The Classic Leather Cardi sneaker by Reebok and Cardi B shows a disruptive innovation opportunity in the women's streetwear trend.
- **Celebrity Collaborations:** The partnership between Reebok and Cardi B for the Classic Leather Cardi sneaker demonstrates a disruptive innovation opportunity in the celebrity collaborations trend.
- **Luxe Sneakers:** The lavish gold silhouette of the Classic Leather Cardi sneaker by Reebok and Cardi B reflects a disruptive innovation opportunity in the luxe sneakers trend.

### Sectors Adopting This

- **Fashion:** The Classic Leather Cardi sneaker by Reebok and Cardi B is a disruptive innovation opportunity in the fashion industry, particularly in women's streetwear and luxe sneakers.
- **Footwear:** The partnership between Reebok and Cardi B for the Classic Leather Cardi sneaker is a disruptive innovation opportunity in the footwear industry, showcasing the potential of celebrity collaborations and women's streetwear trends.
- **Entertainment:** The Classic Leather Cardi sneaker by Reebok and Cardi B is a disruptive innovation opportunity in the entertainment industry as it demonstrates the effectiveness of celebrity branding and fashion collaborations in capturing consumers' attention.

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