# Classic Cars Are Back The New Holden EFIJY By Sugih Sutjiono | Published 2006-12-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/classic-is-back-in-style References: [holden.au](http://www.holden.com.au/www-holden/action/conceptcar?modelid=20001) The Holden EFIJY (an effigy is a stylistic representation of someone or something famous) is a radical pillarless custom coupe boasting a supercharged six-litre V8 engine, a [Chevrolet](https://www.trendhunter.com/trends/california-corvette) [Corvette](https://www.trendhunter.com/trends/corvette-z06-70th-anniversary) underbody and state-of-the-art automotive technology throughout. GM Holden Chairman and Managing Director, Denny Mooney said, "EFIJY is all about fun, emotion and imagination. It shows what a bunch of clever and talented design people can do when they are let loose to create something really wild," So wouldnt you want this [redesigned classic beauty](https://www.trendhunter.com/trends/car-zero)? ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 83% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Retro-modern Design:** Opportunity for companies to combine classic aesthetics with modern technology to create unique and nostalgic products. - **Customization:** Growing demand for personalized products creates an opportunity for businesses to offer customized versions of classic cars. - **Sustainable Upgrades:** Potential for eco-friendly modifications and conversions to classic cars, addressing environmental concerns and attracting a new market segment. ### Who This Affects Most - **Automotive:** Innovative companies can explore opportunities to redesign classic cars with new technological features and sustainable materials. - **Luxury Goods:** High-end luxury brands can tap into the trend by creating limited-edition custom versions of classic cars for wealthy collectors. - **Automotive Aftermarket:** Businesses can cater to the growing demand for retro-modern upgrades and customization options in the classic car aftermarket. ## Related on Trend Hunter - [Bespoke Modern Autos](https://www.trendhunter.com/trends/jaguar-etype.md) - [Inaugural Custom Mustang Ranges](https://www.trendhunter.com/trends/custom-mustang.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/california-corvette.md) - [Nostalgic Muscle Cars](https://www.trendhunter.com/trends/ac-cobra-gtg.md) - [Restored Retro-Futuristic Sedans](https://www.trendhunter.com/trends/1986-hyundai-grandeur.md) - [Retro Sci-Fi-Inspired Vehicles](https://www.trendhunter.com/trends/2025-12cilindri.md) - [1930s-Inspired Hand-Built Automobiles](https://www.trendhunter.com/trends/iconic-auto-sports.md) - [Electric Hot Rod Vehicles](https://www.trendhunter.com/trends/electric-hot-rod.md) - [Retro-Futuristic Electric Sedans](https://www.trendhunter.com/trends/buick.md)