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# Sugar-Free BBQ Sauces
sweetgreen's Take on a Classic Honey BBQ Sauce is Made Without Refined Sugar

By Katherine Pendrill | Published 2023-01-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/classic-honey-bbq-sauce
References: [qsrmagazine](https://www.qsrmagazine.com/news/sweetgreen-debuts-winter-menu) & [facebook](https://www.facebook.com/sweetgreen/posts/10161170089648561/)

![Sugar-Free BBQ Sauces](https://cdn.trendhunterstatic.com/thumbs/497/classic-honey-bbq-sauce.jpeg)

[sweetgreen](https://www.trendhunter.com/trends/bbq-salmon-protein-plate) has just launched its winter menu and it features the brand's tasty take on a classic honey BBQ sauce.

The brand-new BBQ was crafted by two-time world BBQ champion and founder of Chicago’s Lillie’s Q, Chef Charlie McKenna. McKenna's take on a classic honey BBQ sauce is made using clean-label ingredients like honey and date syrup, and is completely [free of refined sugars](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero), corn starch and other thickeners, and artificial preservatives. The result is a smokey, tangy, and slightly sweet BBQ sauce that made the perfect pairing for the brand's winter menu. Used in hearty dishes like the BBQ Chicken + Squash Plate and the Roasted BBQ Squash side dish, the new BBQ sauce is a delicious addition to sweetgreen's winter menu.

Image Credit: sweetgreen

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 30% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Clean-label Ingredients:** The use of clean-label ingredients like honey and date syrup presents an innovative trend for the food industry to create healthy yet flavorful alternatives to classic dishes.
- **Sugar-free Products:** The demand for sugar-free products presents an opportunity for industries to create new innovative food products that cater to consumers who are conscious about their sugar intake.
- **Preservative-free Foods:** The elimination of artificial preservatives in food products presents an opportunity for preservation industries to explore alternative natural preservation methods that align with consumers' preferences for healthy foods.

### Industries Being Reshaped

- **Food Industry:** The food industry should consider using clean-label ingredients and experimenting with new recipes to create healthier and more flavorful sugar-free products that cater to health-conscious consumers.
- **Health and Wellness Industry:** The health and wellness industry can create marketing campaigns promoting the benefits of consuming sugar-free products that use clean-label ingredients and no artificial preservatives.
- **Preservation Industry:** The preservation industry should invest in research and development to explore alternative and natural methods to artificial preservatives to meet the demand for preservative-free and healthy food products.

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